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Q. Illustration of brand orientated divisional structure? The Whitbread Group Plc, have several independent divisions or SBUs managing its popular brands of hotels, restauran
Q. Explain about Dividend yield ? Dividend yield = (Dividend per share/Market share price) x 100% The dividend yield is the cash return on the share (not the whole retur
Task: Based on findings of Assignments 1 and 2 (including feedback on your assignments from your lecturer), you are required to develop a Strategic Marketing Plan for your selecte
The objective of the term project is to demonstrate your understanding and ability to apply the body of knowledge covered in this course. The goal will be on identifying communicat
what is describe as strength and weakness in strategic planning
Whether an organization has the resources and competences to deliver a plan
Select an existing business that has recently launched a new product. You may also use your own company. Consider how the organization's marketing strategy has benefited the new pr
Q. Market based approaches? Cost based approaches to transfer pricing can ignore what external competition would charge, therefore 'open (external) market price' could be used
explain the role of communication in strategy implementation
Q. What is Minimum pricing? The minimum transfer price an internal seller would accept will depend on whether it has spare capacity to utilise or not. If spare capacity e
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