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Market growth is the measured potential for a product type to attract more consumers spending.
Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n
how to write a channel design decision: intensive, selective and exclusive
Targeting strategies: having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1. Standardization: i
How should Shoppers’ Stop develop its demand forecasts?
Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust
INTRODUCTION -MIS The term Management Information System (MIS) is of relatively recent origin and is widely adopted following the accelerated use of computers in the early 19
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
Explain about the numbers of features in marketing offer more customers. While the number of features into a marketing offer is more the customer feels which the marketer has o
Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences
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