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Advantages to customers: 1. Easy to recognize: use of a particular brand of a producer makes it very easy for the customers to recognize the product of such producer be
What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,
Industrial Goods All goods and services that are used in the production of other goods and services subsequently supplied to consumers. Industrial goods separated into 3 catego
Question 1: (a) ‘The function of the financial system is only to channel funds from the surplus units to the deficit units'. Discuss. (b) How far can the liquidity pref
How do I graph y=(x+5)^2
State the characteristics of communications Within market exchanges, communications are characterised by planning and formality. Relational exchanges are supported by more fre
Steps involved in brand development
What is Cultural Environment? Cultural Environment: Cultural Environment Persistence of cultural values: Secondary and core beliefs shifts within secondary cultural valu
Considering the concept of product life cycle, where would you put video games in their life cycle
Define marketing in words of Philip Kotler. In the opinion of Philip Kotler, he explains that “Marketing is a social and managerial process by that individuals and groups acqui
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