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Question 1: (i) Explain why the control system is an important aspect of the food and Beverage management of a hotel. (ii) Discuss the necessity and importance of docum
Explain the Strategy of Position on User. Position on User: This strategy relates a product along with its user or a class of user. When cosmetics companies seek successf
How to start and finish
Milk consumption per day 1)250ml 2)500ml 3)1 litr 4)More than 1 litr
Present the facts of the case study about snickers achieving promotional integretion with a universal appeal
Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi
The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
Define marketing mix
Choosing & Implementing Positioning Strategies
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
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