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Segmenting industrial markets: 1. Size of the customer: this has been one of the traditional methods of segmenting industrial market. Bases on the size and the purchase
Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements
Question: (a) Explain the purpose of internal marketing. (b) Identify the three levels organizational culture and discuss the importance organizational culture for successf
Media Used by Competitors : While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider c
i need a literature review written by you on a consumer behaviour . Please help I cannot send any email it says error
You have been tasked by a Salesforce Training firm to produce an article for their newsletter. The article is to be written as part of a special issue for trainee sales people. The
What is the role and status of sociality in the consumer behaviour? Social: This comprises family and their status and role. 1. Family: It also affect the buying behavi
Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term
Explain about the consumer movement in marketing activities. Consumer movement: Avarious collection of independent peoples, groups and organizations seeking to defend the
what are the marketion position errors in sri lanka
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