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Q. Describe briefly the concept of pricing and the factors that influence pricing. Ans.: Price is all around us. We pay rent for our apartment, tuition for our, railways, ed
what is proposal solicitation in buying process
Skimming Pricing This pricing strategy dictates that the price of an item will be introduced into a market must be as high as possible. Thus, it is identifying the segment of t
Solving Customer Problems in Ways They Never Imagined
Question: (a) The Department of Health is planning a PR campaign for a ‘Tobacco Control Program'. This department is a non-profit organization. It aims at educating families,
A market development stage is the one that refers to the attempt needed to recognize a latent market (i.e., organizations that share a like need or want for something that does no
explain the various approaches that are followed by FMCG companies in test marketing.
David Ricardo''s theory of comparative advantage is an improvement over Adam Smith''s theory of absolute advantage.
market testing tools
How are the psychographics and demographics of customer identified in marketing research? Marketing research tries to reveal the number of persons who buy why they buy, when th
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