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Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
what are ten important things needed for marketing to take place?
Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi
What are the corporate strategy of stakeholders A view which is becoming increasingly popular is that corporate strategy must be supported by the organisation's key stakeholder
Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
Steps involved in brand development
Question 1: Explain how effective management of expatriates is increasingly been recognised as a major determinant of success or failure for international businesses. Quest
Problem: Movements Versus Shifts For each of the following statements, determine whether there has been a change in supply or change in quantity supplied. Draw a demand and supp
Maturity Stage In the product life cycle the maturity stage is that stage where sales growth slows or levels off. Product managers can have to do more than easily defend their
What are views of management philosophers about marketing? Many management philosophers consider marketing to be the most crucial function of a business. Into a business organi
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