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Question 1: (i). What is the aim of direct marketing? (ii). Explain briefly the features of direct marketing. (ii). Outline 4 reasons why direct marketing has beco
How are fewer buyers in business market and the consumer market affected? Fewer Buyers: Within business market, buyers are fewer in number while compared to consumer market.
Explain in brief about Relational Communications Orientation Explanation Information and promotion Communications ar
What is Speciality Goods Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods
Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat
positioning error examples
CREATING STRATEGIC ADVANTAGE
4 p''s of marketing
Solving Customer Problems in Ways They Never Imagined
approches of test marketing in FMCG
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