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STEPS LITERATURE SEARCH There are many points to consider in making an effective literature search. The first and foremost step is to ascertain the purpose, scope, depth and
Simple and Stratified Random Sampling: Simple Random Sampling is a type of probability sampling that ensure that each element of the population has an equal and indepe
discuss under definition the channel of marketing communication
Question 1 Communication is the lifeblood of a business organisation. Explain the role of communication in Business. What are the various barriers to communication? Meaning
QUESTION 1 SWOT Matrix is one of the principal tools for strategic analysis. Referring to this matrix- (a) Explain what you understand by internal analysis (b) Explain wh
Some detailed important do's and don'ts while conducting negotiations are given hereunder. Do's: Know your authority as a negotiator and that of your counterpart.
Periodicals: Now let us discuss the type of documents that need binding in libraries. Among these, periodicals need to ' be bound for their archival value. Periodicals constit
Conflicting Factors: Demand, supply and finance are the three major factors governing collection development. Both demand and supply will be increasing while finance will be a
MARC and the Subject Approach The concept of MARC (Machine Readable Catalogue) has brought in a new era in the field of library and information services. MARC stimulated the
Advantages and Disadvantages of Stock Verification Some of the advantages and disadvantages of stock verification are listed in this section. Advantages • By revea
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