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Define the concepts of marketing research. Market Research: Marketing research is the intelligence facility of a business enterprise. This implies the careful and goal st
What is a media plan? A media plan is a comprehensive plan of all the outside advertising and promotional activities of the business for a particular period. Generally the peri
dead line is 10-9-2014
what is test marketing and various approcehes that are followed by FMCG companies in test marketing
Meaning of price: Price is the marketing mix element that product revenue, the other producer costs. Price is also one of the most flexible elements: it can be changed quickly
Mass Marketing Mass marketing includes the mass production, distribution, and the promotion of one product for all buyers.
[X,D] = eig(A) given X and D find A
An example explaining all the stages of this process
Global Marketing The activity of a global corporation that searches to get long- run, large-scale production efficiencies by producing standardized products of good value and
marketing is a science for the management of a value delivery system
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