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marketing process
Nature of the marketing: 1. Specialized business function: in the early days, the selling function did not call for any specialized skills as the sales could have been a
Explain about the order generation in personal selling process. Order generation: This process is very significant one in the whole personal selling process. At this stag
Uses of sales promotions: 1. For facilitating introduction of new products, 2. For retrieving lost accounts, 3. For overcoming a unique competitive situ
What is effect of decreasing in cost of selling in retaining customers of a firm? Decrease in Cost of Selling: A loyal set of customers maintains the selling cost down an
Marketing planning: Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on planning marketing s
Primary grouping of direct marketing 4Cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different charac
How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit
P r o du c t Differentiation: Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basi
Steps involved in designing a channel system: Formulating the channel objective: Formulating the channel objectives is the first step in designing a channel system. The objecti
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