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DAGMAR APPROACH Definition: - Define advertising objective measuring advertising results. Hierarchy- of effective model 1) Awareness: - Making the consumer conscious
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
Question 1: (i). What is the aim of direct marketing? (ii). Explain briefly the features of direct marketing. (ii). Outline 4 reasons why direct marketing has beco
Flyers Flyers are newsprint pages, which are totally devoted to the advertising and promotion of an organization. They may be in black and white or colour but in recent days th
Question 1: Discuss the differences and similarities between consumer buying behaviour and industrial buying behaviour. Question 2: For any organization of your choice,
If 6 and 2 = 22 4 and 3 = 1 8 and 2 = 46 Then what is the answer of: 7 and 2 = ?
What is granular disintegration In dry climates a yet another mechanism operates much like frost action, in this process the ground water is drawn to the surface, which on ev
Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some
identify and briefly describe four trends in the macro /market environment
Product/Market Expansion Grid Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market exp
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