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Describe in detail about the Nature of Market There are several aspects of market which determine choice of channel of distribution. Say for instance, where number of buyers

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What is the role of following in personal selling process? Follow up: Sales executives must follow up the order produced. It will assist the company to know the customer

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Define the Organizational Buying Decision Process in briefly. The Organizational Buying Decision Process: Business buyers do not buy goods for only personal consumption.

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Marketing management philosophies 1.      The production concept: The production concept holds that consumers will favour products that are available and highly affordable;

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When customer-facing managers are asked whether their CRM initiatives have been a success , the chances are that many of them will say "no". Ask them why they failed, and they will

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