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Function of the physical supply: The second group of the marketing process is the physical supply. These are the functions that are related with creation of place and time u
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
What is Sales Research in scope of Marketing Research? Sales Research: Sales research comprises decision concerning selection of store channels, sales; territories force
Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
As this course progresses collect examples of promotional materials and advertising from various health related organizations. You can select various media forms but be sure to in
Factors influencing pricing decisions
Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
Consumer perceptions of value Consumers are usually going for value. They feel that they have bought the right product to satisfy their requirements and paid a fair price for
how to made the question for consumer buying behevior project
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
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