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what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
Explain the selling of a product correspond to the views of customers. In condition, the company is preparing an offering mix of products, prices and services and utilizing a c
Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide
Scope of the marketing planning: The planning for the marketing is an extension of sales forecasting beyond the point where the future course of events has already been predete
process involved in designing channels
Question: (a) "Consumers have both innate and acquired needs." With reference to examples you are familiar with, differentiate between these two types of needs. (b) "Tho
Define the nature of personal selling within significant points. Nature of personal selling: There are different types of sales jobs utilize to sell the product of the
How is Product Life Cycle affected? PLC is affected by following factors are as given below: a. The necessary and intrinsic nature of the product itself. b. Change into
Draw the typical profile(s) of Shoppers’ Stop customer segmen
Difficulties in marketing planning: we know that "marketing planning is concerned with the identification of resources that are available and their allocation to meet objectives.
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