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Question 1: Leading edge companies are driving to increase profits from high yield customers. They aim to acquire and retain profitable customers and get them to spend more. Th
considering the concept of product life cycle, where would you put video games in their life cycle
Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool
This is a practice where one firm sells the similar product at several prices in several markets.
What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
How to promote a new brand?
Question: The Association of Small & Medium Enterprises have sought for your views as Marketing Consultant. You have been asked to advise a small company about its product por
does marketing help or use consumers
market positioning error
4 p''s of marketing
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