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Question 1: a) Distinguish clearly between the aims and the specific objectives of a food and beverage operation. Critically assess some of the specific "qualitative" and "qua
“Consumer mind is a Black Box”
who is a consumer
Question 1: (a) CRM means different things to different people. For one it is direct mailing for others it is an IT system. Draw a diagram and discuss the basic model for CR
Should video game companies continue to alter their products to include other functions, such as e-mail?
Many service sector businesses fail because their marketing managers do not have any experience in the marketing of services. They often have been previously involved in the mark
Ask question #Minimum 100 words should video games companies continue to alter their products to include other function , such as email?accepted#
what are product positioning concepts
Explain the various approaches that are followed by FMCG Companies in test marketing.
Importance of Place Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is e
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