Effect of past-advertisement, Q. Effect of past-advertisement? Methods ...

Q. Effect of past-advertisement? Methods of evaluation advertisement effectiveness assumes that response of customers in test-area is the outcome of advertisement done in test

Importance of people and knowledge in an organization, Question: "Your ...

Question: "Your most precious possession is not your financial assets. Your most precious possession is the people you have working there, and what they carry around in their h

Differentiate holistic marketing and conventional concept, How holistic mar...

How holistic marketing concept is different from conventional concept? Holistic marketing is an approach to marketing which attempts to recognize and reconcile and the complexi

Marketing function, Marketing function:  The function of approach of ...

Marketing function:  The function of approach of the marketing consists of a number of activities called marketing functions. A marketing function is "an act or operation or

Consumers confound marketers, difference between marketing efficiency and m...

difference between marketing efficiency and marketing effectiveness

Market or market segment , Michael Porter's Five Forces model is as applica...

Michael Porter's Five Forces model is as applicable today as when it was introduced. Select a market or market segment (jeans, cell phones, etc) and using Michael Porter's model, c

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What is the value chain, What is the value chain? Value Chain: Each f...

What is the value chain? Value Chain: Each firm performs a set of activities which helps in designing, producing, delivering, marketing and supporting its products. Such acti

Implication for marketing discipline, Question 1: (a) Describe the mai...

Question 1: (a) Describe the main stages in the buying decision process that customers typically go through, and explain the relevance of this process to a company marketing

What is product line pricing, What is Product Line Pricing? Product L...

What is Product Line Pricing? Product Line Pricing: Strategic Marketing has led firms to take on segmentation and diversification strategies that have results within the