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A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1. From production ori
What is Growth Stage of Product Life Cycle? Growth Stage: A period of quick market acceptance of product and substantial profit enhancement also. Throughout this stage pr
Various approaches by FMCG companies ..
management improve the organizational climat
What is marketing transaction? A marketing transaction is one in that the buyer and the seller, not individual of the nature of the product, skill mutual satisfaction the selle
Question 1: (a) What are the major characteristics of a strong brand name? (b) What is the necessity for an organisation to make use of brand extension & flanker brand str
How is Product Life Cycle affected? PLC is affected by following factors are as given below: a. The necessary and intrinsic nature of the product itself. b. Change into
Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
Mm - wht is test mktg? Explain various approaches that are followed by FMCG co. in test mktg
what is the sales information systems
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