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Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
Q.How marketing & business are changing? Ans.: Companies should adopt a clear vision of the right direction in which to take their brands and challenged marketing c
music2GOmulti-player marketing strategy review
people have a peculiar behaviour over a product and why is it so.How a product is altered to attract customers? What are the techniques companies follow to retain and add new custo
Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y
The management team of a four year old pharmaceutical company in Boston is developing an immunization against malaria. The team has just learned from the FDC that is has passed sta
States the term Product Line and discuss in brief. Product Line: This is a group of products which is closely related since they perform a similar function, targeted at s
State the term product according to Jerome McCarthy "A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessor
$4.99kg of apples how much would one apple weighing 180g cost?
Question 1: i). Use appropriate examples to describe and elaborate on the "Functions of advertising". ii) There are different types of advertising like Retail Advertising,
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