#title, Companies are forced to follow sales orientation because the results are measured, Marketing Management

#title, Marketing Management

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Companies are forced to follow sales orientation because the results are measured in short term and incentives are based on short term achievements. This leads to a high level of resistance when marketing managers are faced with a challenge of taking care of customers. Explain your view point with regard to this statement with examples.

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#title, Marketing Management

Related Discussions:- #title

TEST MARKETING, what is test marketing?explain the various approaches that ...

Product positioning, what are product positioning concepts

What are suppliers firms and resellers in microenvironment, What are Suppli...

Promotion mix, Factors which influence type of promotional strategies used ...

Consumer mind is a Black Box, "Consumer mind is a Black Box" - Discuss

Market strategy, Market strategy: Meaning & definition: marketing str...

What is the meaning of marketing concept, What is the meaning of marketing ...

7P''S, I WANT TO KNOW THE ORGANIZATION FOLLOWS 7p''s concept

Methods of setting the promotion budget, QUESTION a) "Increasingly, com...

Need Solution, You can get solutions of you marketing management homework o...

Write Your Message!

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