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What is concluded by definition of consumer behaviour? The definition of consumer behaviour conclude that this behaviour is the study of consumer about what they buy, while the
Q. Illustrate ethical aspects of advertising? 1) Effect on culture: - Culture demotes to the way of life of group of people. It comprises life customs, morals, style, values,
1. What kind of sales force model do you think will work best for your new product/service, and why? 2. How will your salespeople be compensated, and how might you organize th
Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside
Determine the major decision of marketing activities So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products
1. Nike is one of the most recognized and loved brands in the world. Based on the definition of a brand, how does Nike epitomize a good brand? 2. Brands grow over time, but should
what are the types of line streching? give its examples
What is Geographical Segmentation? Geographical Segmentation: In this segmentation, the market is divided through location as like nation’s states, regions, neighbourhood
Explain about the information search in decision making process. Information Search : Information searching can be within both ways Formal as well as Informal. In formal m
Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide
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