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Markets The concepts of relationships and exchange lead to the concept of a market. A market is the set of real and potential purchaser of a product. 1). originally a "mark
explain Henry Assael Model of buying decision behaviour along with diagram
what is advertising according to an experts
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what is test marketing and various approcehes that are followed by FMCG companies in test marketing
What are the various stages of new product development? Each of New Product Development’s stages involves considerable study and analysis at each stage. A management decision i
What is The Role of Marketing Communications It is possible to deduce that marketing communications are about promotion of both the organisation and its offerings. Marketing co
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Mm - wht is test mktg? Explain various approaches that are followed by FMCG co. in test mktg
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