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Question 1: (a) ‘Knowledge is more than just an accumulation of bits of information.' Explain this statement in the light of the knowledge pyramid and the different types of
what is creative selling and what are its advantages?
Intensity of the distribution (market coverage): The nature and intensity of the competition in the industry will determine the distribution pattern adopted by a firm. Some
Q. Effect on Media in aspect of advertising? All kinds of media viz magazines, T.V, newspaper, earn a lots of revenue from advertisement. A newspaper is sold for one rupee mere
CUSUMER MIND IS A BLOCK MIND DISCOUSES
assignment
what are the core marketing concepts?
1. Describe Back to Nature’s target market. [5 marks] 2. Outline Back to Nature’s (business and marketing) objectives. [5 marks] 3. Describe and evaluate the promotional strategies
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
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