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Explain about the information search in decision making process. Information Search : Information searching can be within both ways Formal as well as Informal. In formal m
Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
history of e-marketing
A company manufactures sailboats. Actual Demand for the company's sailboat during each season is 2006 through 2009 were as follows: Season 2006 2007
Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
Question : After graduating your MBA a month ago, you took the position of Assistant Corporate Financial Manager at Ulrich Drug Company. You are working as a special assistant
2(x + 4) = 30
What is the Scope of Marketing Research? Scope of Marketing Research: This is very clear that Marketing research is an intensive and systematic investigation of all parts
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
Q. Measuring the Advertising Effectiveness? Measuring the Advertising Effectiveness The need or significance of evaluating the effectiveness of advertising arises for a numb
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