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1. what are the importans 2. For whom use marketing managment
What necessitated the replacement of traditional advertising with positioning
In the early 90's M&M added peanut butter and almond varieties, blue was introduced in '95 and green in '97, Crispy M&M's made their debut in 1999 and Minis Mega Tubes in 2000. Now
You are required to critically examine the current marketing orientation of an organisation of your choice. This may be an organisation that operates in your own country, or an in
As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to
Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
Explain about the consumer movement in marketing activities. Consumer movement: Avarious collection of independent peoples, groups and organizations seeking to defend the
Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated
what is branding???
QUESTION You have been appointed as the treasurer of Robin International, an electronic firm with many subsidiaries abroad. The management of Robin International do not have an
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