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Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
how to draw consumer profile of a typical buyer of ray ban?
What are the Marketing Objectives - pricing decisions A firm may have different marketing objectives like maximisation of profit, maximisation of sales, survival in the mar
To play a certain lottery, a person has to correctly select 6 out of 53 numbers, paying $1 for each six-number selection. If the six numbers picked are the same as the ones drawn
what is basic strategy and organizational of resources
Illustrates the intend of marketing for customers . Communication of information regarding the products assists customer finds out whether the product satisfies their requiremen
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
key criteria for strategy selection by providing appropriateexamples
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