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Threat: Arpanaa has very few competitors who are sprouting slowly and hence it is very important to keep the services updated based on the latest technology according to the needs and requirements of the customers. There are few competitors who offer alcoholic beverages to the customers and hence arpanaa should consider revising the menu at the restaurant by adding non vegetarian food and should include alcoholic beverages for travellers from various parts of the world.
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Corporate Strategy
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