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QUESTION
(a) "The role of the Marketing Manager in the strategic marketing planning process is critical." Discuss this statement by giving suitable examples where appropriate.
(b) A famous multi-national company in the fast food sector wishes to have outlets for its products in Mauritius and the company has approached you to assist them in better understanding the local market. As a marketing manager you have recommended that an environmental analysis be initially carried out for the said company. List the factors, which are to be covered in the environment analysis. Explain the specific issues, which may be analysed under each of the factors identified by giving suitable examples.
did the management take a correct decision in rohit''s case
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You are a manager in the investment industry, whose role is to provide investment portfolio advice and managementto a client, who is your investorprincipal. You should identify t
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Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is
Question 1: "Successful Marketing depends largely on a company's ability to manage its marketing programmes within its environment". (a) What is your understanding by "
2(x + 4) = 30
What is buyer analysis in personal selling process? Buyer analysis: Before approaching any customer, sales force must understand what products prospects bought within the
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