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The Role of Communication in Exchange Transactions
Bowersox and Morash (1989) demonstrated how marketing flows, including information flow, can be represented as a network whose sole purpose is satisfaction of customer needs and wants. Communication plays a significant role in these exchange networks
Question 1: The most important test for any organization comes when it is hit by a major accident or disaster. It is required to manage such emergencies intelligently and forth
Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what extent the marketing concept has been adopted. How have sa
T arget Market This is the collection or population of customers or consumers that an organization has in mind as the primary audience for its goods or services and to
Proceses of rice marketing in india
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