The Marketing Environment, Marketing Management

Assignment Help:

A Chennai based soft –drink company has proposed to launch a new variant of
Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /-
in 300ml bottles.As advertisiting consultant develop an advertising campaining Strategy.What will be your message,who will be your target market and what will
be the ideal media mix ?

Related Discussions:- The Marketing Environment

Jumpin jack flash (Case from Management Study ), Do you think Jack is equi...

Do you think Jack is equipped with the managerial skills needed to head up a team that develops strategies for adapting existing company products into new products for sales

Create a demand schedule and a supply schedule, Create a demand schedule an...

Create a demand schedule and a supply schedule for your product. Using these schedules, draw a demand curve and a supply curve using PowerPoint or Excel. Use these to deter

Scope of marketing, Describe the scope of marketing. The scope of mark...

Describe the scope of marketing. The scope of marketing can be illustrated in terms of functions which a marketing manager performs. Into most of the business enterprises, ma

Explain briefly social - ethical aspect of advertising, Q. Explain briefly ...

Q. Explain briefly Social, ethical, legal& economical aspect of advertising. Answer: - Social aspect of advertising- Advertising affects a variety of aspects of social and cult

Explain the term- length of purchase decision time, Explain the term- Lengt...

Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl

Role of customer data for market, Gathering data depends on nature of data,...

Gathering data depends on nature of data, objective of the data collection and require information. By the help of proposed a new information system the objective is to collect

Significant factors for success of shopper stop, What are the significant f...

What are the significant factors that have led to the success of Shoppers Stop?

Evaluate oranges approach to implementing rm and crm, Question 1: Why a...

Question 1: Why are relationship marketing (RM) and specifically customer relationship management (CRM) appropriate for Orange in managing its marketing efforts? Question

What is a behavioral measure of customer satisfaction, What is a behavioral...

What is a behavioral measure of customer satisfaction measurement? Behavioral Measures of Customer Satisfaction Measurement: This is sometimes believed that dissatisfactio

Assignment maketing anagement, You are the Marketing Manager of a supermark...

You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among th

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages