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Probelm 1: (a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius. (b) List and show the important elements of a co
The percent of sales one product earns in relation to total market sales for all products in that category.
Boston Consulting Group By using the matrix, four kinds of SBUs can be identified as: a). Stars refer to high- growth, high-share businesses or (they require a lar
What is Form Utility in marketing? Form Utility: This utility is created while raw material is converted within a finished product. For instant, Britannia industry convert
How is American Marketing Association refined about the marketing research? Although, the American Marketing Association (AMA) redefined marketing research like a function that li
Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
what would you suggest to avoid delays in despatch of products
Importance of Effective communication Effective communication is very important to organisations, which is why they use a variety of promotional tools. Advertising, sales promo
What are focus and drawback of production concept? Production Concept: Focus: The focus of the firms subsequent the production concept is on lowering the cost of product
Problem (a) Why it is difficult to perform IP trace-back. (b) (i) Explain the packet marking approach to IP trace-back. (ii) What is the basic problem with this approach
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