The Marketing Environment, Marketing Management

Assignment Help:

A Chennai based soft –drink company has proposed to launch a new variant of
Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /-
in 300ml bottles.As advertisiting consultant develop an advertising campaining Strategy.What will be your message,who will be your target market and what will
be the ideal media mix ?

Related Discussions:- The Marketing Environment

Channel management in rural market, Channel management in rural market: ...

Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi

Marketing process, Marketing Process Once the strategic plan has descr...

Marketing Process Once the strategic plan has described the company's total mission and objectives, Marketing plays a vital role in carrying out these objectives. The marketin

Test marketing, approaches of fmcg companies in test marketing

approaches of fmcg companies in test marketing

Calculate the market portfolio, (a) Since APPL and MSFT account for the e...

(a) Since APPL and MSFT account for the entire large cap technology component of S&P 500 and their proportion of index is based on their weights, this large cap technology sector

Marketing management, what are the various attributes a buyer will expect o...

what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i

State the term- communication mix is changing, Communication mix is changin...

Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements

Organize a news conference, Question: (a) You have been requested by y...

Question: (a) You have been requested by your CEO to organize a news conference. Show how you would organize same. (b) If you expect to have success issuing news releases

Number patterns, 1;6;15;28....Calculate the general term for this sequence....

1;6;15;28....Calculate the general term for this sequence.

Case let, How are Indian customers visiting Shoppers’ stop any different fr...

How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?

Explain existence of marketing as indispensable activity, Explain about exi...

Explain about existence of marketing as an indispensable activity. Existence of Marketing: Marketing is as old as mankind that a young child trying to persuade his mother

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages