The Marketing Environment, Marketing Management

Assignment Help:

A Chennai based soft –drink company has proposed to launch a new variant of
Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /-
in 300ml bottles.As advertisiting consultant develop an advertising campaining Strategy.What will be your message,who will be your target market and what will
be the ideal media mix ?

Related Discussions:- The Marketing Environment

Basis for market segmentation, Q. Describe how can a company divide a ma...

Q. Describe how can a company divide a market into segments? O R Explain basis for market segmentation? Ans. : Market may be segmented by using several relevant

Role of advertising agencies in distribution channels, What is the role of ...

What is the role of advertising agencies in distribution channels? Advertising agencies: Such facilitating agencies help within facilitating negotiation, through creating

Buying decision process, with reference to the purchase of a new television...

with reference to the purchase of a new television set explain the buying decision process which a typical consumer goes through demonstrate how company can formulate their marketi

Illustrate the effect on consumer choice, Q. Illustrate the Effect on Consu...

Q. Illustrate the Effect on Consumer Choice? Effect on Consumer Choice:- Advertising has favourable consequence on consumer-choice. Advertising give information about a variety

International marketing, list out secondary sources of information while pu...

list out secondary sources of information while pursuing market research.

CUSOMER BLACK BOX, customer mind is a black box dicuss

customer mind is a black box dicuss

Buying roles, Buying roles: marketers have to go beyond the various influe...

Buying roles: marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, market

Show the marketing implications, Problem 1: Assume that you are the man...

Problem 1: Assume that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategies t

IKEA MARKETING STRATEGY, Ask For each of these markets, plan, discuss and...

Ask For each of these markets, plan, discuss and justify what, in your opinion, IKEA''s marketing strategy should be in the near future to gain market shares and achieve higher pr

Determine the level of service quality, Competitive tourism and hospitalit...

Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these organisations, yo

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages