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Franchising This is a form of company in which a firm sells the rights to create its product or service to other service providers who necessary operate under the selling firm'
factors infkuencing company strategy
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
How is customer response to a new product identified in marketing research? Identify customer response to a new product: This is also known as product testing. Marketing
Mauritius became independent in 1968. At this time the economy was basically an agricultural one, sugar and tea being the main foreign exchange earners. In the 1970's it embarked o
What are various types of pricing strategies? Adopted by the company. Currently we will discuss the various types of pricing strategies within detail are specified here by poin
Marketing Myopia This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature
When customer-facing managers are asked whether their CRM initiatives have been a success , the chances are that many of them will say "no". Ask them why they failed, and they will
what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?
Answer for a caselet
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