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Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi
Q. Described briefly the steps in buying decision process. Ans.: The marketing scholars have developed a "stage model" of the buying process. The consumer passes via 5 stag
definition of brand
need requirements about supermarket dbms management system
Explain about the measuring of retaining customers. The measure of retaining customers is given below: Cost of losing a Customer: Attracting customers is of no employ unle
-12-x=8x-32
Formulating the Marketing Strategy: Formulation of marketing strategy consists of two main steps: 1. selecting the target market. 2. positioning the offer. 3. assembli
product mix pricing,price adjustment strategy,
What are the types of distribution channels in Place Strategies? Usually, a company has access to two main types of distribution channels as domestic intermediaries and foreign
Explain the Zero stage channel of distribution Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer. This direct contac
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