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Question : It is generally acknowledged that there are 5 classical ways of segmenting consumer markets. In other words, the consumer population can be divided on the basis of
Define the international developments in human resource environment structure. International developments: Global Competition: Companies competing upon global basis
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what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
What is the role and status of sociality in the consumer behaviour? Social: This comprises family and their status and role. 1. Family: It also affect the buying behavi
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