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1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth
explain creative selling and its advantages
Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
The Mauritius Tourism Promotion Authority (MTPA) has undertaken advertising in UK to support low season activity using creative ads that carries the headline So Many Reasons? in or
What are cognitive measurement of customer satisfaction? Cognitive Measures of Customer Satisfaction Measurement: A cognitive tools is defined as an appraisal or conclusio
1. Discuss Lipton's bases for segmenting Lipton's consumer markets. 2. Examine Lipton's target marketing strategy from the product offering seen above. 3. Explain and determine t
what is: competencies, customers, and competition?
Richard Branson launched Virgin Atlantic Airways to take on overpriced British Airways. The first Virgin flight, on June 22, 1984, took off loaded with celebrities and media. The
Requirements of a good marketing information system: 1. Through there will be a several information component and activity component of a marketing information system yet
Illustration of 3C of Marketing Triangle
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