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Question 1: With the use of examples explain the following distribution strategies: a) Intensive distribution b) Selective distribution c) Exclusive distribution
Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives
CONSUMER MIND IS A BLACK BOX
vals model on mobilink
What are the various approaches for selecting target markets? Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an appro
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report writing 3000 words
What are the ways to decrease the customer defection rate? To decrease the customer defection rate, a company should: a) Explain and measure the retention rate. b) Classi
Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
Requirements of a good marketing information system: 1. Through there will be a several information component and activity component of a marketing information system yet
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