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Explain about the Middlemen Consideration If right kind of middlemen having necessary experience, contacts, financial strength and integrity are available, their use is pref
Q. Illustrate ethical aspects of advertising? 1) Effect on culture: - Culture demotes to the way of life of group of people. It comprises life customs, morals, style, values,
Explain about the overall objective of Marketing Information System. The overall objective of MIS is to give inputs by target markets, marketing channels, publics, competitors
what is right to safety
How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit
What is granular disintegration In dry climates a yet another mechanism operates much like frost action, in this process the ground water is drawn to the surface, which on ev
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
Three stage channel of distribution When number of wholesalers used is large and they are scattered throughout the country, manufacturers often use the services of mercant
stages of buying process
Each country or region has a specific culture which is due to similarities in religion, language, beliefs and values. This could result in a "cultural challenge for international m
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