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What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
Describe in detail about the Nature of Market There are several aspects of market which determine choice of channel of distribution. Say for instance, where number of buyers
Question 1: "Various factors have created a need for businesses to move from a Traditional Marketing approach to a Relationship Marketing one." (a) Describe this statement.
topic review on setting product strategy
.EVOLVING VIEWS OF MARKETING ROLE IN A COMPANY
Give a brief overview about Advertising. Meaning of Advertising: “Any paid type of non-personal presentation and promotion of concepts, services or goods by an identified
Illustrate about the Demand Based Pricing At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's p
Explain the term Open book management in shortly. Open book management: The practice of sharing financial and performance information is frequently considered to as open
explain the various approach that are followed by SMCG companies in test marketing
Social factors: in addition to cultural factors, a consumer's behaviour is influenced by such social factors as reference groups, family, and social roles and statues. Referen
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