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the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
explain the various approaches that are followed by FMCG companies in test marketing
What are the facilitating participants of distribution channels? Facilitating Participants: Financial Institutions: Financial institutions give the essential finances
list out secondary sources of information while pursuing market research.
State the term Premium Pricing briefly? Premium Pricing: This price strategy applied to various version of to similar product. It is a better version and a fundamental or
Define the nature of personal selling within significant points. Nature of personal selling: There are different types of sales jobs utilize to sell the product of the
approaches followed by FMCG in test marketing
Characteristics of the sales promotion: 1. Sales promotion does not include advertisement, personal selling and publicity. 2. Sales promotion activities are
differences between selling and marketting
What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
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