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What are the Functions of Advertisement in Marketing? Functions of Advertisement: a) Enhance the market potential. b) Increase the sales. c) Communication to target
Explain about the Price Leadership. Price Leadership: Price leadership strategy prevails within oligopolistic markets one member of the industry, due to its size or comma
Initially supply falls as goods may be destroyed. As the disaster strikes, the demand also rises in anticipation of more supply disruptions as people want to 'stock up' on the good
various approches of test marketing in FMCG
What is Natural Environment in Marketing? Natural Environment: Natural Environment Natural resources which are required as inputs by marketers or which are affected thro
Explain the term- fast-moving consumer goods Marketing communications which are undertaken by organisations within these systems can be regarded as a series of communication ep
QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc
will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country?justify your answer.
What types of tools use in business promotion scheme? Business Promotion Schemes: 1. Trade Shows: Industry associations organize yearly trade demonstrates. 2. Sales
Q. What is Competitive Parity Method? Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with
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