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Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. It stresses upon the produc
The challange of E - Marketing 1. Limited consumer exposure and buying 2. Skewed user 3. Choose and clutter 4. Security 5. Ethical con
Question: The Radisson International established in Mauritius since 2002 recently faced a big scandal. There was a serious problem of contamination in the food that was serv
what is upward and downward streching of brands
Market Segmentation Market Segmentation: "Dividing a market into separate groups with different needs, characteristics, or behaviour who may require separate products or mar
list out the secondary sources of information while pursuing market research?
Q. Explain the different Objectives of the advertising? Answer: Introduction of Objectives is those end points towards which every activity of an organisation is oriented. Wit
explain what you understand by market segmentation?
1)What is the LA Galaxy "product"? 2)Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program? 3)How is promotion (advertising
if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
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