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Product/Market Expansion Grid Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market exp
(a) Explain with example the concept of anatomy of a product. (b) Differentiate between a brand mark and a brand name. (c) Draw an appropriate diagram to illustrate the impor
Define the Publicity - Promotion This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation. Y
1. What kind of sales force model do you think will work best for your new product/service, and why? 2. How will your salespeople be compensated, and how might you organize th
What are the Credibility factors Public relations scores heavily on credibility factors. This is as receivers perceive the third party as unbiased and to be endorsing the offe
What is granular disintegration In dry climates a yet another mechanism operates much like frost action, in this process the ground water is drawn to the surface, which on ev
explain the various approaches that are followed by FMCG companies in test marketing.
Political Environment: Economic environment is a by- product of the political environment, as economic and industrial policies followed by a nation very much depends on its
Explain about the numbers of features in marketing offer more customers. While the number of features into a marketing offer is more the customer feels which the marketer has o
Question 1: There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in
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