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Question 1 (a) Define Business Ethics. (b) Critically explain how Business Ethical considerations will help in the Marketing Communication of a product or service. Suppor
Explain about the Marketing Information System. As demonstrated in the given figure: Figure: Marketing Information System Marketing information System means the
Critically analyze Mr. Vincent’s reasoning.
Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
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Financial Resources Control is also a function of financial power. Or we can say that if an organisation is prepared to pay a third party to transmit the message, then long-te
Question 1: (a) ‘The function of the financial system is only to channel funds from the surplus units to the deficit units'. Discuss. (b) How far can the liquidity pref
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