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Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
Question 1: (a) What do you meant by "consumer behavior"? (b) Show characteristics of consumer behavior. Question 2: (a) What are "attitudes"? (b) Show characte
Apple's revamped ipad will be hard for its competitors to beat ‘When the ipad 1 was launched in 2010, it was dubbed the ‘jesus tablet' because of the quasi religious fervour with w
What is Decline Stage in marketing strategies? Decline Stage a. Know the weak and weakest products. b. Prop unprofitable customer group. c. Harvesting the investmen
Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religion
How is routinisation facilitated in development of exchange system? Routinisation facilitates the development of the exchange system. This leads to standardization of goods and
Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons
considering the concept of product life cycle, where would you put video games in their life cycle?
Sales promotion: Meaning & definition: the word promotion originates from the Latin word "promovere" to move forward or to push forward. Sales and promotion are the two diffe
depict the concept of line stretching and the three uses for it?
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