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Explain the Zero stage channel of distribution Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer. This direct contac
Question: (a) ‘The basic differences between goods and services have several implications for service marketers.' (i) List the main differences between goods and services.
Question 1: A questionnaire is an important tool for getting information from respondents. Questionnaire should thus be properly designed to meet research objectives. (a)
Define the Position on Benefits for Positioning. Position on Benefits: This approach and strategy is closely associated to prior one. Here product is positioned upon its
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Explain about the term ownership in briefly. Ownership: The most extensive type of participation of hundred percent ownerships and this involves the greatest commitment w
elaborate market positioning errors broadly
Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat
Define the Strategy Development Phase in brief. Phase Strategy Development Phase: If you already know your competitors and target market, you are capable to start creatin
What is Niche Marketing? Niche Marketing: This Marketing is sometimes also termed as micromarketing. Marketers generally identify niche through dividing a segment within
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