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Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.
Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl
"Consumer mind is a Black Box" - Discuss
Evaluating the degree of urinary obstruction: D.P. is a 63-year-old man who has been experiencing progressive difficulty with initiating the urinary stream and frequently need
Explain about the Brand Equity. Brand Equity: Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a prod
product mix pricing,price adjustment strategy,
Question: (a) What is market segmentation? (b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing t
Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading th
Question 1: (a) Describe the main stages in the buying decision process that customers typically go through, and explain the relevance of this process to a company marketing
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