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Q. Measuring the Advertising Effectiveness? Measuring the Advertising Effectiveness The need or significance of evaluating the effectiveness of advertising arises for a numb
Marketing plan - Introducing Eco-Friendly Product Based on a selected company, a student is required to conduct a systemic and detailed marketing plan of a new product offering
Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many
Based on a selected company, a student is required to conduct a systemic and detailed marketing plan of a new product offering. The effects of global warming are with us now. E
Q. Undermining the Position of Women - ethical aspects of ads? A few ads are undermine the position of aged persons, women. In a few cases women are shown as sex-object. They a
You are required to critically examine the current marketing orientation of an organisation of your choice. This may be an organisation that operates in your own country, or an in
Question: a) Suppose a web client makes a request for a resource located on an internal web server using on a 10Mbps Ethernet LAN. The client and the server are connected via
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
Question: "A number of external influences affect consumer behaviour and purchase decision processes". In the light of the above statement, a) Discuss how social class a
QUESTION You work as an Assistant in the Product Planning Division of Gillette Co Ltd. You have been asked by your Manager to write a report, using examples from the company's
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