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Explain with appropriate example the process of new product development. Explain also the importance of each step in the new product development process.
Factors contributing to new product development: Several factors contribute to the new product development, while most are related to the external environment variables, the
Differentiated pricing - Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is
What is Brand Extension? Explain briefly. Brand Extension: A successful brand is such as a powerhouse containing adequate energy to illuminate distant territories which a
Determine the elements of the marketing mix Promotion is hence one of the elements of the marketing mix and is responsible for communication of the marketing offer to the targe
QUESTION a) Give three reasons why price is a very important element of the marketing mix b) Discuss the different situations that may lead a company to initiate price
Responsibility of marketing communications manager Tasks are undertaken in a context within which there may be many episodes or only a few. Note that more than one message is o
Explain about the decline stage of product life cycle. Decline Stage: A stage when sales demonstrate a downfall producer decides to abandon the market except only enough.
#question A company decide to go international what are the factors that it should take into consideration before going global?
Explain about the e-commerce briefly. Electronic commerce, also termed as e-business, a term for all types of business which are established electronically particularly over th
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