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i want to add the 7p''s in hotel industry
Factors contributing to new product development: Several factors contribute to the new product development, while most are related to the external environment variables, the
Explain about the Tangible Goods Most goods, whether these are industrial goods or consumer goods and whether these are durable or non-durable, fall in this category as the
explain consumer mind is a black box
What significant points are covered in the Advertisement and Society Marketing? Advertisement and Society: Several points which are covered in the Advertisement and Socie
Question: (a) Considering the Three Era model, differentiate between data processing (DP), management information systems (MIS) and strategic information systems (SIS). (b)
How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
Question 1: The PEST framework which prompts companies to consider Political, Economic, Social and Technological factors - a rather broad bush form of analysis - is scarcely ad
analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.
1. Write a note on importance of consumer behavior for a business firm? 2. Define the term 'Price'. 3. Distinguish between Marketing Concept and Selling Concept? 4. What are the ne
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