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Describe the functions of channel of distributions Principally a channel of distribution performs the below functions: (a) It helps in establishing a regular contact with cu
Introduction to pricing decision: Pricing is a very critical decision in the marketing management. The main objective of the firm, that is, to earn a profit very much depend
QUESTION (a) What should management do at the time of Maturity stage to avoid decline of a product? Explain your answer with the help of different approaches at this stage. Sug
Question 1: (a) Critically evaluate the role of an agile network in building relationships with customers. (b) Briefly outline the six markets relationship framework.
Defffinition of concepts of marketing
what are the core concepts of marketing
What are the stages of product life cycle? Stages of Product Life Cycle: introductory stage, growth stage, maturity stage and decline. Products have restricted life. A pro
Tender Pricing : Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchase
What are the objectives of Marketing Information System? Objectives of Marketing Information System This comprises marketing planning system, implementation system and ma
Question: The recognition of human capital by modern businesses has led to the development of Human Resource Accounting (HRA). Required (a) Describe the following terms:
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