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Question 1: A. List and describe the brand-building steps? B. Define the term position and brand Image? C. Why is trust the primary co
critically analyze mr.vincent''s reasoning
Question 1: The most important test for any organization comes when it is hit by a major accident or disaster. It is required to manage such emergencies intelligently and forth
describe different stages of channel design process
Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
Taking an example of a new company, create a simple and complex marketing system that helps to enhance the sales of your organisation.
What is Direct Marketing Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised
what is new product development and also define its process.
How is modified rebury purchase affected in buying decision? A modified rebury purchase: This is a type of buying situation in that the buyer wants to change prices delivery r
Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi
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