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Y= P(1+(r/100))^t
Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y
Henry Assael Model of buying decision behavior along with thediagram
Q. Effect of past-advertisement? Methods of evaluation advertisement effectiveness assumes that response of customers in test-area is the outcome of advertisement done in test
"Consumer mind is a Black Box" - Discuss
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
What are the advantages of using e-commerce? Fundamental Benefits of E-Commerce are illustrated below: The major benefits are increasing sales and decreasing costs. The othe
how do the vals influence marketing
Question: "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
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