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State the Types of channels of distribution Generally we don't buy goods directly from the producers. Producers/manufacturers usually use services of one or more middlemen to s
What is test marketing and various approaches followed by FMCG companies
understand concepts with examples of need,want,demand
What are the different strategies in sprite brand
what are thepproaches used by FMCG companies in test marketing?
Question 1: You have just been appointed as Food & Beverage Controller of a medium -size hotel and you have been requested to set up a new control system. (i) Explain in d
Factors influencing changes in product mix 1. Change in market demand: the change in the demand of a product (due to change in habits, fashion, purchasing power, in
How is market participation extended? Market participation extenuation: Those who choose to license ought to maintain the options open for extending market participation.
Cost Based Pricing : Under the cost based pricing, different methods used are :- Mark Up Pricing Absorption Cost Pricing Target Rate of Return Pricing Margin
State the term- Message content In general, there is high-involvement in many business-to- business purchase decisions hence communications tend to be much more rational and
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