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P r o du c t Differentiation: Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basi
why we need to study promotion in marketing?
i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?
As this course progresses collect examples of promotional materials and advertising from various health related organizations. You can select various media forms but be sure to in
hstory of marketing
Who are the participants of business buying process,under any Organization?
State the relationship marketing principles Numerous organisations use relationship marketing principles, manifest in the form of customer relationship marketing or loyalty mar
Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places
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