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Question 1: a. What is a SWOT analysis and how does it lead to an understanding of realistic market opportunities? b. Describe the importance of marketing planning for a n
What are the psychological factors to determine the consumer behaviour? Psychological: A person’s acquired requirements are influenced by certain psychological factors as lik
Question : (a) Explain the term service encounter. (b) With reference to examples of services, discuss the three levels of customer contact services. (c) One tre
difference between the personal selling and salesmanship?
list out the secondary sources of information while pursuing market research?
what are the factor that should be considered while setting pricing policyn..
Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces
Explain the key function of marketing communication Many organisations have evolved without marketing being recognised as a key function, let alone as a core philosophy. There
three uses of product line stretching
identify and briefly describe four trends in the macro /market environment
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