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State about the Measurement and evaluation Consumer market uses a variety of techniques to evaluate the effectiveness of communications. In organisation market, sales volume
Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their business
Pricing sensitivity: Nagle has identified nine factors that contribute to price sensitivity and has also presented various methods or techniques to measure it. The factors that co
Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv
Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi
What is Concept Testing Strategy Development? Test Marketing: Throughout this stage the product is in fact tried out in selected Market Segments only based upon the result
identify and briefly describe four treands in the macro/market
Q. Control of Municipality over Out-door Advertising? Municipalities have been given powers to check as well as regulate outdoor-advertising in their respective municipality ar
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
QUESTION a) Give three reasons why price is a very important element of the marketing mix b) Discuss the different situations that may lead a company to initiate price
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