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1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment
FIND THE DISTANCE BETWEEN TWO LINEB 2x+y+3=0 AND 3x+4y+1=0.ALSO FIND THE EQUACATION OF LINE LYING MIDWAY BETWEEN THEM.
Differentiated pricing - Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is
factors influecing product mix
a marketing plan is as good as its implementation discuss
Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert
The portfolio of products that a given organization produces for market consumption is the product mix.
Commercialization The eighth and last step in the new-product development procedure is commercialization. This step is introducing a fresh product into the market. The company
Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING
(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good. (b) Describe with example t
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