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Product/Market Expansion Grid Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market exp
Differentiated pricing - Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is
What are the psychological factors to determine the consumer behaviour? Psychological: A person’s acquired requirements are influenced by certain psychological factors as lik
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
Competitive branding strategy: There are three branding policies and strategies: 1. Brand policies and strategies adapted by the manufactures 2. Brand polici
Explain Henry Assael Model of buying decision behaviour along with the diagramn..
key criteria for strategy selection by providing appropriateexamples
Importance of the New or Morden concept of the marketing: The importance of the New or Morden concept of marketing may be described as under: 1. Helpful in produc
Explain the product life cycle? Product Life Cycle (PLC): PLC is based upon the premise which a new product enters a life cycle once this is launched into the market. The
How is Marketing Customer Focused? It is the Nature of Marketing. Marketing tends to assure and delight customer. The functions of marketing should be directed and focused at t
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