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Question: (a) ‘The basic differences between goods and services have several implications for service marketers.' (i) List the main differences between goods and services.
consumer mind is a black box discuss
Store merchandising Store merchandising can be a complicated subject and various bulky books have been devoted to it. Simply, the term merchandising in the context of Store Mer
Global Marketing The activity of a global corporation that searches to get long- run, large-scale production efficiencies by producing standardized products of good value and
Give a success story of marketing a goods in which a supplier has been dependable.
Question 1: Teamwork as a concept has grown over the last 20 years, especially in the service industry. Thus, teamwork success is not automatic. Teams have to be established fo
Marketers know that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied i
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
P r o du c t Differentiation: Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basi
State about the Measurement and evaluation Consumer market uses a variety of techniques to evaluate the effectiveness of communications. In organisation market, sales volume
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