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What are the advantages of joint ventures? Joint ventures provide the following advantages, which are given below: • Sharing of risk and capability to combine the local in-d
Mm - wht is test mktg? Explain various approaches that are followed by FMCG co. in test mktg
Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.
State the Concept of product and its classification Product refers to the goods and services which are offered by organisation for sale. Here the marketers have to recognise th
What do you mean by Media of Advertising? Media of Advertising: Advertising media are implies to communicate the message of advertiser to customer. Information comm
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
What is Budget allocation Sales department receives the bulk of the marketing budget in the organisation market, and little is spent on research in comparison with the consum
Explain about the online research phase. Online Research Phase: In the phase of online research, you should research your market. Who are your major competitors? What are
Advertising Advertising is a non-personal form of mass communication which offers a high degree of control to those responsible for the design and delivery of advertising mess
is product a yype of service
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