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Q. How to select a Media for advertisement? Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser h
Explain about the Tangible Goods Most goods, whether these are industrial goods or consumer goods and whether these are durable or non-durable, fall in this category as the
topic review
What are the needs for retention? Need for Retention: There are several interesting facts upon the basis of past researches about getting a customer and retaining him.
Importance of Effective communication Effective communication is very important to organisations, which is why they use a variety of promotional tools. Advertising, sales promo
Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe
Question 1: A room at Marriott in Vienna, Mc Donald`s French fries, a vacation package in Bali are all products. a) Show with relevant examples the different levels of the t
Producer Price Index This is a measure of the prices of all goods produced in the United States. Unlike the CPI, the PPI is comprehensive and includes all goods produced exclud
inventory is a necessary evil. discuss
Problem : As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
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