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What is personal selling? Explain the term in briefly. Personal Selling: Personal Selling is the communication technique in that sales people builds the personal relation
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing
explain the various approaches that are followed by FMCG companies in test marketing
Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person
Question 1: Describe the evolution of malls and specialty stores Detail explanation on ‘Evolution of Malls'. Detail explanation on ‘Speciality Stores and Malls'
How does the mobile wallet payment value chain look like? And where in the payment value chain can we place the mobile wallet service?
How is Advertising affected by retaining customers of a firm? Advertising: Customers genrally influence other members of their affect group who rely upon them for referen
Importance of the marketing planning: the Importance of the marketing planning is clear from the following 1. To offset future uncertainties: future is always wrapped i
What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde
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