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Question 1: a) What is meant by Customer Relationship Management (CRM)? b) Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, da
Explain about the consumer movement in marketing activities. Consumer movement: Avarious collection of independent peoples, groups and organizations seeking to defend the
State the relationship marketing principles Numerous organisations use relationship marketing principles, manifest in the form of customer relationship marketing or loyalty mar
CREATING STRATEGIC ADVANTAGE
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Question 1: Mc Donald is a leading fast food restaurant that operates worldwide. Mc Donald conducts environment analysis to adapt itself to different countries. a) Iden
Explain about the public carriers or transport carriers in distribution channels. Public carriers or transport carriers: Transportation makes a cost centre within distrib
The Impact of the salesman on the turn over of a non alcoholic beverage producer.
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
How Relationship can be Improved:- 1) Not advertising for instant competitive units of its clients. 2) Previous approval of client for all expenditure incurred. 3) Making
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