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Question 1: Explain how effective management of expatriates is increasingly been recognised as a major determinant of success or failure for international businesses. Quest
Question 1: A room at Marriott in Vienna, Mc Donald`s French fries, a vacation package in Bali are all products. a) Show with relevant examples the different levels of the t
explain the various approaches that are followed by FMCG companies in test marketing.
Question: "A number of external influences affect consumer behaviour and purchase decision processes". In the light of the above statement, a) Discuss how social class a
Discuss about the natural environment?
Who are the participants of business buying process,under any Organization?
Question 1: (a) What is total customer satisfaction. (b) How will customer safisfaction be measured. (c) Describe the importance of customer value creation and discuss ways
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
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