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Market attractiveness is a measure of the profit potential inbuilt in the structure of a market or industry. There are a large number of factors contributing to (and which may be
What is cross selling possibilities by retaining customers of a firm? Cross Selling Possibilities: A normal customer can be a potential customer for the firm’s other produ
x + 3y + z = 10 2x + y - z = 1 3x - 2y - 8z = -3
What is the role of following in personal selling process? Follow up: Sales executives must follow up the order produced. It will assist the company to know the customer
what are advantages and disadvantages of five maketing philosophies
Sales Budget This is a forecast of unit sales volume and sales dollars. Oftentimes if the firm sells a significant portion of its products on credit terms, the budget will also
How is modified rebury purchase affected in buying decision? A modified rebury purchase: This is a type of buying situation in that the buyer wants to change prices delivery r
Define the marketing communications strategies Currently numerous definitions refer to an integrated perspective. This view has gathered momentum over the last 10 years and is
What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the
what is: competencies, customers, and competition?
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