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Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
Q. Selection of an advertising agency by Image of Agency? Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical s
a firm 3 different types of mobile phone & clasification as S,N & S. the 3types have production requirements given by the following table. S N S cos
marketing mix and components
Explain the term- Promotion of product Promotion: If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient
Q. Give the distinguishing features of an consumer? Ans.: A Broad sketch of consumer can be drawn on the basis of following issue:- Demographic that includes size of
Q. Undermining the Position of Women - ethical aspects of ads? A few ads are undermine the position of aged persons, women. In a few cases women are shown as sex-object. They a
What are levels in internal marketing? Internal marketing should take place at two levels. Initial level, the various marketing functions are sales force, customer service, a
Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation
Procedure of the environmental analysis: Step 1: assess the nature of the environment: it is useful to take a view of the nature of the organization's environment in terms of
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