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marketing process
QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation
#what is personal selling,direct marketing,exhibitions?
what are product positioning concepts
What are four Ps correspond to the customers four Cs according to Robert Lauterborn? Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs
Simple Marketing System Producer/ seller Communication Consumer Money Product/ service Feedback Participants in a simple marketing system:
Question 1 (i) What is meant by ‘power' in organisations? (ii) Examine the main sources of power in organisations. (iii) In what ways might organizational sub-units ge
What are the tasks of marketing management according to Product Life Cycle? When according to Product Life Cycle (PLC) we need to plan our marketing strategy into strategic ter
This debate requires you to show your understanding of consumer behaviour in designing promotion campaigns - the topic of the week. The case in point is the promotion of socially b
Q. Selection of an advertising agency by Image of Agency? Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical s
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