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Definition of product according to William J. Stanton "Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, reta
Q. Objective and Task Method? This scheme considers advertising as an investment and a mean to achieve long-term business objectives. Krick Patrick has defined objectives as we
Explain about purchase and decision implementation in decision making process. Purchase and Decision Implementation: When the decision to buy has been made, the way of pu
How are public relation Support Company? Public relations also help the company to attain its full potential. They give feedback to the company through the public. This typical
Q. Evaluation of advertising media - Television? Television:- Commercial television advertising was initiated nearby 1976. With the reduction in T.V price as well as increase
Nature of the marketing: 1. Specialized business function: in the early days, the selling function did not call for any specialized skills as the sales could have been a
What is Local Marketing? Local Marketing: As marketing programmes are designed to cater the requirements and wants of local customer groups (as trading areas, individual
product life cycle of dove shop
Culture: Culture is the most fundamental determinant of a person's wants and about his behaviour. It consists of the learned values, norms, rituals, and symbols of the socie
Retailing and Wholesaling Retailing and wholesaling consist of various organizations bringing services and goods from the point of manufacture to the point of use. Retail
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