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Explain the Zero stage channel of distribution Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer. This direct contac
what are product positioning concepts
Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside
what are the approaches used by FMCG companies in test marketing?
1. Tell me what topics you have chosen to write about....Choose any one of the three and tell me if you could ever see a career for yourself in that company.... Even if your answe
You are actually a product. Like all products, "you" must be marketed for success. Write your own mission statement about your career and a goal statement of where you see yourselv
At this point, PP's bottled water business has shown operating losses of nearly $300(000), which does not include the initial investment of more than $800(000). Management is now t
Explain about the order generation in personal selling process. Order generation: This process is very significant one in the whole personal selling process. At this stag
Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma
After their first arrival, the telephone, email, fax, mobile phone and the internet were rapidly accepted in business contacts and for doing business transactions, creating fresh c
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