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A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1. From production ori
What is Maturity Stage in marketing strategies? Maturity Stage: a. Try to convert non users in utilize of product. b. Enter latest market segments. c. Try to along
#Should video game companies continue to alter their products to include other functions such as email? Shouldvideo_game_companies_continue_to_alter_their_products_to_include_othe
Choosing the advertising messages: The task now is to translate all of the objectives into a specific advertising message to meet the goals. Advertising companies very in their
A company manufactures sailboats. Actual Demand for the company's sailboat during each season is 2006 through 2009 were as follows: Season 2006 2007
Question 1: (a) Discuss any five factors that need to be considered when drafting an offer. (b) Once the offer has been drafted, what could be done to make that offer more
Mm - wht is test mktg? Explain various approaches that are followed by FMCG co. in test mktg
"For every 2 vans in a car-park,there were 9 cars.For every 1 motorcycle,there were 3 cars.After 7 motorcycles left the car-park,2/13 of the remaining vehicle were motorcycles.How
Question 1: a) Explain how the factors of intangibility and perishability affect tourism services and discuss their marketing implications. b) Elaborate on two factors of
Brand policies and strategies adapted by the manufactures: Marketing under the own brand of manufacturer: under the policies and strategies the manufacturer sales all his pro
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