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Marketing a value proposition: In a marketing endeavour, what the firm offers to the customer is not a mere physical product, it offers a value proposition. The product offer
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
Sales promotion: Meaning & definition: the word promotion originates from the Latin word "promovere" to move forward or to push forward. Sales and promotion are the two diffe
What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
Component of Marketing Information System: 1. Internal records system: Marketing managers rely on internal reports such as orders, sales, prices, inventory level, and receiva
The popular Chiltern hotel operates a restaurant which makes its own food on the premises. The costs for the current production level of 500 meals are: Cost/meal (Rs) Material
Technology Environment: Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for exam
What is marketing transaction? A marketing transaction is one in that the buyer and the seller, not individual of the nature of the product, skill mutual satisfaction the selle
Q. Ethical aspects of advertising - Moral Degradation? Moral Degradation: - Giving sexual-appeal has turn into very common practice for gaining attention of viewer. It is extre
What is Decline Stage in marketing strategies? Decline Stage a. Know the weak and weakest products. b. Prop unprofitable customer group. c. Harvesting the investmen
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