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Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
Question 1: (a) ‘The function of the financial system is only to channel funds from the surplus units to the deficit units'. Discuss. (b) How far can the liquidity pref
consumer mind is a black box
list out the secondary sources of information while pursuing market research?
Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
factors affecting the product life cycle
Markets The concepts of relationships and exchange lead to the concept of a market. A market is the set of real and potential purchaser of a product. 1). originally a "mark
how do i add fractions?
suggest how cultural values, beliefs and behaviour affect m,the marketing mix of a large bookstore chain
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