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Companies are forced to follow sales orientation because the results are measured in short term and incentives are based on short term achievements. This leads to a high level of r
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
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explain the various approaches that are followed by FMCG companies in test marketing
Define the Strategies for Product Positioning. Product positioning is attained through a variety of marketing strategies and programs within product design, distribution and pr
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