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Question: (a) What is market segmentation? (b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing t
how to create a 8*15 matrix by a5*6 and a 2*45 matrices in matlab
Marketing Orientation If an organization has a marketing orientation, its planning rests in its marketing effort. Marketing becomes the business's philosophy, not just a functi
New Product development Process Idea Generation In the new-product development procedure, the first step is idea generation, which is the systematic discovery for new p
P r o du c t Mix: A product mix is the set of all products and items a specific seller offers for sale. A product mix consists of several product lines. A company's pro
Q. Describe briefly the concept of pricing and the factors that influence pricing. Ans.: Price is all around us. We pay rent for our apartment, tuition for our, railways, ed
Q.How marketing & business are changing? Ans.: Companies should adopt a clear vision of the right direction in which to take their brands and challenged marketing c
Intensity of the distribution (market coverage): The nature and intensity of the competition in the industry will determine the distribution pattern adopted by a firm. Some
various approches followed by FMCG companies in test marketing
value pricing products
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