test marketing., Marketing Management

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explain the various approaches better followed by smcg companies in test marketing?

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Q. Define the Media-Frequency in advertisement? Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific per

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How is a customer retained for a long period with business? Apart from managing value chain and keeping up delivery network, firms require to develop strong bonds along with th

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Describe in detail about Sales promotion   This refers to short-term and temporary incentives to purchase or induce trials of new goods. Tool includes contests, games, gifts, tr

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