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What is Socio-Cultural Segmentation? Socio-Cultural Segmentation: Consumer markets are subdivided within segments upon the origin of social-cultural variables as social c
three types of methods used for measuring customer satisfaction
What is market segmentation? Market Segmentation: Market segmentation is the process of dividing a total market into group of consumers who have relatively similar produc
approaches of fmcg companies in test marketing
¨ Enclosed you will find our estimate of Well Water's most recent income statement and its current balance sheet. Please note that the asset values are estimated market value
explain Henry Assael Model of buying decision behaviour along with diagram
one primary segmets and two secondary segments
Component of modern concept of the marketing: 1. Customer oriented: the very first and the most important base of modern concept of marketing is that it is a customer
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
What is the role of competitors in microenvironment of a company? Competitors: The marketing concept declares that, to be successful, a company should give greater custo
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