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Question 1: a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisa
Discuss briefly about product identification elements
5 Steps
Generic Product A generic product is an unbranded, inexpensive, plainly packaged version of a common consumer product. It is usually standard for slightly substandard quality c
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
Do some industry research as to educational lead generating. Determine a target market for this type of biz Find unrelated sites that have much of the targeted demographic as
APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION
Channel levels: The producer and the final customer are part of every channel. We will use the number of intermediary levels to designate the length of a channel. 1. Chann
How is anticipating competitive moved in marketing research? Anticipate competitive moves: This assist the marketer to continuously monitor the competitor and also judge
What are Marketing-Service Agencies? Marketing-service agencies: Advertising agencies, marketing research firms, marketing consulting firms and other service providers w
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