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Consumer Buying Behaviour Markets (and those which they serve) must be understood before marketing strategies may be developed. The consumer market purchase services and goods
Question 1: (a) What is a communication brief (or a creative brief), and how is it typically outlined? (b) Why is an IMC campaign difficult to evaluate? (c) Explain how
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development and marketing core concepts
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Handbills and coupons Handbills and coupons are letter size or small sheets of paper that are generally printed from both sides. Advertising distribution companies will compil
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describe five challenes affecting markerters in 21st centuary
Illustration of 3C of Marketing Triangle
What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
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