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promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers
what are the identifying the major channel alternatives ?
how is building brand in a business context different from doing so in the consumer market?
the relationship between the 4Ps
explain the varius approaches that are followed by f m c g companies in test marketing
Illustrates the working of second barrier of exchange in channels distribution? The second barrier to smooth exchange procedure arises due to time of production and the time at
What are Suppliers Firms and Resellers in the Microenvironment of a company? Suppliers: Suppliers Firms and individuals which provide the resources required by the company
Sales force management : as a general rule, rural marketing involves more intensive personal selling effort compared to urban marketing. Rural marketing calls for some specific
What is the value chain? Value Chain: Each firm performs a set of activities which helps in designing, producing, delivering, marketing and supporting its products. Such acti
three uses of product line stretching
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