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Technology Environment:
Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for example: Telecom industry, IT Industry etc.
(a)Options Available in Technology: A firm must assess the relative merits & costs effectiveness of swap technologies. It has to remain aware regarding technological changes taking place in the industry.
(b)Government's Approach in Respect of Technology: Regulations by the government. In matters relating to technology limit the freedom of operation of business firm. There can be areas where technology can support the use of recent technology or they may forbid technologies that are potentially not safe.
(c)Technology Selection: Firms must scan the technology environment & choose technologies that will be suitable for the firm &the given product -- market situation. They need to forecast technological trends, assess current and emergency techniques.
What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro
Price The big sales will come from the ice creams and the diet cake following the representatives prices RM2 for a single scoop of ice cream, RM3 for a double scoop( excl
Mass Marketing Mass marketing includes the mass production, distribution, and the promotion of one product for all buyers.
Buying behaviour: Consumer decision making varies with the types of the buying decision. The decisions to buy toothpaste, a tennis racket, a personal computer, and a new car ar
Illustrate the Strategy of Position On Usage? Position on Usage: Position on usage strategy is related to benefit positioning several products are sold onto origin of the
What are the marketing objectives This mix is assembled keeping in mind the needs of target customers and it varies from one organisation to another depending upon its availabl
Taking an example of a new company, create a simple and complex marketing system that helps to enhance the sales of your organisation.
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What are the certain limitations of packaging? Packaging is one of the way by which Marketer can distinguish his product by the competitors brand. In spite of having different
product marketing v/s service marketing
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