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Technology Environment:
Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for example: Telecom industry, IT Industry etc.
(a)Options Available in Technology: A firm must assess the relative merits & costs effectiveness of swap technologies. It has to remain aware regarding technological changes taking place in the industry.
(b)Government's Approach in Respect of Technology: Regulations by the government. In matters relating to technology limit the freedom of operation of business firm. There can be areas where technology can support the use of recent technology or they may forbid technologies that are potentially not safe.
(c)Technology Selection: Firms must scan the technology environment & choose technologies that will be suitable for the firm &the given product -- market situation. They need to forecast technological trends, assess current and emergency techniques.
What is the Scope of Marketing Research? Scope of Marketing Research: This is very clear that Marketing research is an intensive and systematic investigation of all parts
Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t
marketing strategies
Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl
5 Steps
The assessment for this module is to produce the elements of a sales plan. The case study assesses your understanding and ability to construct a sales presentation plan and correct
Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the
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Define the Exchange process Exchange process is developed and managed by researching consumer/ stakeholder needs, identifying, selecting and targeting particular groups of stak
What are main assets of brand equity? The main assets of brand equity are as given below: a. Brand Awareness: It refers to the strength of a brands presence within the min
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