Technology environment - marketing environment, Marketing Management

Assignment Help:

Technology Environment:

Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for example: Telecom industry, IT Industry etc.

(a)Options Available in Technology: A firm must assess the relative merits & costs effectiveness of swap technologies. It has to remain aware regarding technological changes taking place in the industry.

(b)Government's Approach in Respect of Technology: Regulations by the government. In matters relating to technology limit the freedom of operation of business firm. There can be areas where technology can support the use of recent technology or they may forbid technologies that are potentially not safe.

(c)Technology Selection: Firms must scan the technology environment & choose technologies that will be suitable for the firm &the given product -- market situation. They need to forecast technological trends, assess current and emergency techniques.


Related Discussions:- Technology environment - marketing environment

Define education and occupation in consumer behaviour, Define the Education...

Define the Education and Occupation in the consumer behaviour. Education and Occupation: Level of educations also affects how decisions are completed. They seed books, e

Case study solution, why mayo clinic i so good at customer service

why mayo clinic i so good at customer service

Costing and qualtrics questionnaire, How do I work out the costings for the...

How do I work out the costings for the rsearch and how many questions should I be asking for a telephone interview?

Undifferentiated approach for selecting target market, What is undifferenti...

What is undifferentiated approach for selecting target markets? Undifferentiated Approach: In total market or undifferentiated approach, a company develops a particular

Describe the advantage of direct marketing, Question 1: Describe why th...

Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla

Enumerate about the marketing communications, Enumerate about the marketing...

Enumerate about the marketing communications Origin of many definitions rests with a promotional outlook, where purpose was to use communications to persuade people to buy serv

Explain product strategy for ensuring growth of the firm, Question 1: Y...

Question 1: You have been approached by a firm of your choice. You are to provide advice on its marketing planning. Write a report that includes: a. an evaluation of its cu

Market targeting strategies, Targeting strategies:  having segmented the ma...

Targeting strategies:  having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1.       Standardization: i

Test management, explain the various approach that are followed by SMCG com...

explain the various approach that are followed by SMCG companies in test marketing

Marketing philosophies, the advandages and disadvantages of marketing philo...

the advandages and disadvantages of marketing philosophies.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd