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Technology Environment:
Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for example: Telecom industry, IT Industry etc.
(a)Options Available in Technology: A firm must assess the relative merits & costs effectiveness of swap technologies. It has to remain aware regarding technological changes taking place in the industry.
(b)Government's Approach in Respect of Technology: Regulations by the government. In matters relating to technology limit the freedom of operation of business firm. There can be areas where technology can support the use of recent technology or they may forbid technologies that are potentially not safe.
(c)Technology Selection: Firms must scan the technology environment & choose technologies that will be suitable for the firm &the given product -- market situation. They need to forecast technological trends, assess current and emergency techniques.
What is comprised in green or environmental marketing? Green or environmental marketing comprised all activities designed to generate and assist any exchanges intended to sat
Broad Cast Media:- It includes advertisement in television , ratio and cable etc. It varies from print advertising media as it has both audio and visual effect. Broadcast is a med
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What are the Durable Goods Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,
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Your first assignment is to conduct a marketing audit on your chosen product. Information that will assist you to analyze this firm can be found on the internet, you can look to fi
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pest analysis of any sbu
1. General Admin costs cover the general running of the organisation. It includes rates, electricity and maintenance recovered from Council - see Income. 2. The high cost of a
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