Technology environment - marketing environment, Marketing Management

Assignment Help:

Technology Environment:

Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for example: Telecom industry, IT Industry etc.

(a)Options Available in Technology: A firm must assess the relative merits & costs effectiveness of swap technologies. It has to remain aware regarding technological changes taking place in the industry.

(b)Government's Approach in Respect of Technology: Regulations by the government. In matters relating to technology limit the freedom of operation of business firm. There can be areas where technology can support the use of recent technology or they may forbid technologies that are potentially not safe.

(c)Technology Selection: Firms must scan the technology environment & choose technologies that will be suitable for the firm &the given product -- market situation. They need to forecast technological trends, assess current and emergency techniques.


Related Discussions:- Technology environment - marketing environment

Movements versus shifts, Problem: Movements Versus Shifts For each of th...

Problem: Movements Versus Shifts For each of the following statements, determine whether there has been a change in supply or change in quantity supplied. Draw a demand and supp

Development of market segmentation, Problem 1: The development of marke...

Problem 1: The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss. Problem

Illustrate the overview of trade advertisement, Illustrate the overview of ...

Illustrate the overview of Trade Advertisement? Trade Advertisement: • Advertisement addressed to wholesalers, • Advertisement addressed to distributors, agents, •

What is line stretching, What is Line Stretching? Line Stretching: ...

What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi

Service marketing, explain service marketing and give a company''s example?...

explain service marketing and give a company''s example?

HENRY ASSAEL MODEL, Q-2 Explain Henry Assael Model of buying decision beh...

Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.

Describe the importance of media mix decision, Problem 1 What are the f...

Problem 1 What are the four types of analysis used to develop a comprehensive model for evaluation of a sales organisation? Four types of analysis used to develop a compr

What is residual or affordable method, Q. What is Residual or Affordable Me...

Q. What is Residual or Affordable Method? Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company do

#title.ms., factors affecting the product life cycle

factors affecting the product life cycle

Explain about packaging in marketing function, Explain about packaging in m...

Explain about packaging in marketing functions of physical treatment. Packaging: Packaging has become one of the necessary services of modern marketing. This acts like a m

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd