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Technology Environment:
Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for example: Telecom industry, IT Industry etc.
(a)Options Available in Technology: A firm must assess the relative merits & costs effectiveness of swap technologies. It has to remain aware regarding technological changes taking place in the industry.
(b)Government's Approach in Respect of Technology: Regulations by the government. In matters relating to technology limit the freedom of operation of business firm. There can be areas where technology can support the use of recent technology or they may forbid technologies that are potentially not safe.
(c)Technology Selection: Firms must scan the technology environment & choose technologies that will be suitable for the firm &the given product -- market situation. They need to forecast technological trends, assess current and emergency techniques.
What is Line Modernization in Product Line? Line Modernization: Even though the product line length is enough the line might require to be modernized. The matter is wheth
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
the rise of personal computers in the mid 1980s spurred interest in computer games
Nature of the marketing: 1. Specialized business function: in the early days, the selling function did not call for any specialized skills as the sales could have been a
the sum of square of two is 13 and the sum of thrice the smaller the larger is 12.what are the numbers?
What is Product Research in scope of Marketing Research? Product Research: Product research is related with the conversion of customer require to tangible product offer.
In fine-tuning the product strategy for your marketing plan do these two things: 1.- Develop a simple three-column table in which (a)market segments of potential customers are in t
facebook service marketing mix
Definition concerns the cognitive response This refers to outcomes of the communication process, and is a measure of whether a communication event has been successful. Audience
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