Technology environment - marketing environment, Marketing Management

Assignment Help:

Technology Environment:

Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for example: Telecom industry, IT Industry etc.

(a)Options Available in Technology: A firm must assess the relative merits & costs effectiveness of swap technologies. It has to remain aware regarding technological changes taking place in the industry.

(b)Government's Approach in Respect of Technology: Regulations by the government. In matters relating to technology limit the freedom of operation of business firm. There can be areas where technology can support the use of recent technology or they may forbid technologies that are potentially not safe.

(c)Technology Selection: Firms must scan the technology environment & choose technologies that will be suitable for the firm &the given product -- market situation. They need to forecast technological trends, assess current and emergency techniques.


Related Discussions:- Technology environment - marketing environment

Segmentation, Identify and briefly describe the criteria you would use to h...

Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.

Write short notes on pull sales promotion strategy, Write short notes on pu...

Write short notes on pull sales promotion strategy. A pullstrategy tries to get consumers to “ pull ” the product through the manufacturer from the marketing channel. The compa

Illustrations of intangible satisfactions, Illustrations of intangible sati...

Illustrations of intangible satisfactions Illustrations of intangible satisfactions can be seen in social and psychological transactions involved increasingly with the work of

Maslow or herzberg relates to cm8''s modular teams, X began his engineering...

X began his engineering apprenticeship with CM8 manufacturing ten years ago before moving abroad to work for other companies. He has now returned to work for CM8 as Operations Mana

Marketing, what are advantages and disadvantages of five maketing philosoph...

what are advantages and disadvantages of five maketing philosophies

Calculate total cash interest payment, Jump Up Corporation issued five-year...

Jump Up Corporation issued five-year, 5% bonds with a face value of $800,000 on January 1, 2011.  Interest is paid annually on December 31.  The market rate of interest on this dat

Decline stage - product life cycle, Decline Stage In the product life ...

Decline Stage In the product life cycle the decline stage is the stage in which a product's sales   decline. it can occur for several reasons which are following: a. Increa

Test marketing, what is test marketing and various approcehes that are foll...

what is test marketing and various approcehes that are followed by FMCG companies in test marketing

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd