Technology environment - marketing environment, Marketing Management

Assignment Help:

Technology Environment:

Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for example: Telecom industry, IT Industry etc.

(a)Options Available in Technology: A firm must assess the relative merits & costs effectiveness of swap technologies. It has to remain aware regarding technological changes taking place in the industry.

(b)Government's Approach in Respect of Technology: Regulations by the government. In matters relating to technology limit the freedom of operation of business firm. There can be areas where technology can support the use of recent technology or they may forbid technologies that are potentially not safe.

(c)Technology Selection: Firms must scan the technology environment & choose technologies that will be suitable for the firm &the given product -- market situation. They need to forecast technological trends, assess current and emergency techniques.


Related Discussions:- Technology environment - marketing environment

Wording of hawkins best and coneef about consumer behaviour, What is the wo...

What is the wording of the Hawkins Best and Coneef about consumer behaviour? In words of the Hawkins Best and Coneef as, “The field of consumer behaviour is the learning of i

What is the average sales price, Your company has the opportunity to set up...

Your company has the opportunity to set up a SBU to manufacture solar panels. Your company's cash flow is very tight so you want to be sure that this endeavor will at least pay fo

Product line pricing, Product Line Pricing : Whenever a firm markets a v...

Product Line Pricing : Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a part

Find market-clearing price and competitive allocation, 1. Consider an econo...

1. Consider an economy in which George and Harriet consume only ale and bread. Georgeís utility function is UG = aG(bG 1) where aG and bG are his consumption of ale and bread

Explain the types of advertising appeal, Question 1: (a) Organisations...

Question 1: (a) Organisations make use of advertisements to promote its products and services. Explain the types of advertising appeal that are used. (b) Civil Society Org

Explain the different stages of negotiation, ZEZ Company is in the business...

ZEZ Company is in the business of designing and printing bottle labels for soft drinks distributors. The company is, at present, facing very difficult times as recessionary economi

Describe and elaborate on the functions of advertising, Question 1: i)....

Question 1: i). Use appropriate examples to describe and elaborate on the "Functions of advertising". ii) There are different types of advertising like Retail Advertising,

Cannibalization, Assume Clinique expects to sell 3 million ounces of BB cre...

Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise

MKT 421 Final Exam - 2014, download here http://helpfinalexams.com/exam/91...

download here http://helpfinalexams.com/exam/91/MKT-421-Final-Exam----2014

Ghost shopper, Ghost Shopper Ghost shopper is a marketing expert, posin...

Ghost Shopper Ghost shopper is a marketing expert, posing as a regular consumer, who is hired to monitor and evaluate the presentation skills and salesmanship of the store's sa

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd