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Defining a problem involves the tasks of laying down boundaries within which a researcher shall study the problem with a pre determined objective in view.
Defining a research problem properly and clearly is crucial part of a research study and must in no case be accomplished hurriedly.
However in practice this is frequently overlooked which causes a lot of problems later on. Hence the research problem should be defined in a systematic manner giving due weight age to all relating points. The techniques for the purpose involves the undertaking of the followings steps generally one after the other.
Q. Explain Psychoanalytical model of consumer behaviour? This model is on the basis of work of psychologists who were concerned with personality. They were of the outlook that
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