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Defining a problem involves the tasks of laying down boundaries within which a researcher shall study the problem with a pre determined objective in view.
Defining a research problem properly and clearly is crucial part of a research study and must in no case be accomplished hurriedly.
However in practice this is frequently overlooked which causes a lot of problems later on. Hence the research problem should be defined in a systematic manner giving due weight age to all relating points. The techniques for the purpose involves the undertaking of the followings steps generally one after the other.
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what the modern market research technology
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These roadblocks are able to be removed by applying lifestyle & psychographic segmentation. When motivations, attitudes, personality characteristics and belief systems are analyzed
briefly outline the differencies between marketing evolution and marketing philosophies
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