Target market analysis, Marketing Management

Assignment Help:

Starbucks has a wide range of target markets across the world. However, this might differ based on the usability level of the product. This project is designed targeting on the younger generations. The lunch pack that Starbucks will sell aims at delivering to the kids who take lunch boxes to the schools.

Primary target market

Primary target market refers to those specific groups of people who can greatly use the specific product and generate revenue to the company that sells it. The primary target market includes the kids in the environment where Starbucks promotes this product. The reason behind choosing the kids groups as the primary target markets for the lunch pack is the widespread usage among these kids. Kids generally carry lunch packs to schools. Parents might feel that the lunch pack of Starbucks would relieve them from preparing lunch and packing for their kids.

Secondary target market

The secondary target market would involve potential future buyers. In addition to the kids who carry lunch packs, there are other groups such as office going people and college going students. These groups do not seem to carry regularly to their institutions. However, they can even act as future buyers of the lunch pack.

This project solely aims at the promotion of the concept of "lunch pack of Starbucks" to kids. The market potential seems to be stronger for the kids groups.

Marketing plan

Type of target market

Size

Establishment

Growth levels

Primary - Kids

Large

Near schools and residential areas

High due to the presence of large number of kids and better awareness

Secondary - College students and employees who carry lunch packs

Medium

Residential areas and near organizations

High provided there are more varieties that would attract them.

Medium, if otherwise.


Related Discussions:- Target market analysis

Explain about the line extension, Explain about the Line Extension. L...

Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the

Effectiveness of the promotional tools, Effectiveness of the Promotional To...

Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool

Brand policies and strategies, Brand policies and strategies:   Other b...

Brand policies and strategies:   Other brand policies and strategies are: 1.       Multiple brand policy: under this policy, the manufacturer uses different brands for his

Importance of media planning, Importance of media planning One signific...

Importance of media planning One significant role of the marketing manager is media planning. The media events of a business shouldn't be made 'on the spur of the moment.' Rath

Marketing services, As the opening vignette indicates, The Mayo clinic has ...

As the opening vignette indicates, The Mayo clinic has been built as one of the most powerful services brands on its firmly held belief and focus on the experience of the patient.

Increase in level of competition and readership by ads, Q. Increase in leve...

Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands

Algbra 2, If 3a-2b=8 and a+3b=7, what is the value of 4a+b?

If 3a-2b=8 and a+3b=7, what is the value of 4a+b?

Monorail , product report and market segmentation of monorail companies

product report and market segmentation of monorail companies

International marketing logistics, difference between heavy lift surcharge ...

difference between heavy lift surcharge and long lift surcharge

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd