Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Starbucks has a wide range of target markets across the world. However, this might differ based on the usability level of the product. This project is designed targeting on the younger generations. The lunch pack that Starbucks will sell aims at delivering to the kids who take lunch boxes to the schools.
Primary target market
Primary target market refers to those specific groups of people who can greatly use the specific product and generate revenue to the company that sells it. The primary target market includes the kids in the environment where Starbucks promotes this product. The reason behind choosing the kids groups as the primary target markets for the lunch pack is the widespread usage among these kids. Kids generally carry lunch packs to schools. Parents might feel that the lunch pack of Starbucks would relieve them from preparing lunch and packing for their kids.
Secondary target market
The secondary target market would involve potential future buyers. In addition to the kids who carry lunch packs, there are other groups such as office going people and college going students. These groups do not seem to carry regularly to their institutions. However, they can even act as future buyers of the lunch pack.
This project solely aims at the promotion of the concept of "lunch pack of Starbucks" to kids. The market potential seems to be stronger for the kids groups.
Marketing plan
Type of target market
Size
Establishment
Growth levels
Primary - Kids
Large
Near schools and residential areas
High due to the presence of large number of kids and better awareness
Secondary - College students and employees who carry lunch packs
Medium
Residential areas and near organizations
High provided there are more varieties that would attract them.
Medium, if otherwise.
Illustrate the overview of Trade Advertisement? Trade Advertisement: • Advertisement addressed to wholesalers, • Advertisement addressed to distributors, agents, •
Question 1: Explain why purchasing is an important aspect of Food and Beverages Management and Control. What are the purchasing procedures and how are they implemented? Qu
Question 1 Describe the stages in consumer decision making process Question 2 Define Product line and its strategies Question 3 Write a short notes on Ste
how can i defined the 7ps in hotel service
What is Skimming Pricing Strategy? Skimming Pricing Strategy: This strategy comprises selling the new product at higher price and therefore limiting oneself to the upper
Define the concepts of marketing research. Market Research: Marketing research is the intelligence facility of a business enterprise. This implies the careful and goal st
What are the objectives of Marketing Information System? Objectives of Marketing Information System This comprises marketing planning system, implementation system and ma
Explain about the age and stage in life cycle. Age and Stage in Life Cycle: The need for various product changes along with passing of age. Life for all children and babi
What are the Durable Goods Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,
Michael Jordan lives in a world with only two goods: basketballs and Gatorade. Basketballs cost $10 each. Gatorade costs $2 per bottle. Point A on the graph below represents Jord
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd