Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
The first five years of operation target marketare people aged between (2- 67) years old.
The demographic age of KualaLumpur population shows that:
0-14years: 29.6%(male4,374,495/female4,132,009) 15-64years: 65.4%(male9,539,972/female9,253,574)
65 years and over: 5% (male 672,581/female 755,976). Anon, (2011).
SWOT Analysis of the company's products.
Strengths
Weaknesses
Natural Flavor: Schovas has a wide range of offering 20 fruits flavors and its particular spicy twist that will drive the ice cream market. It slogan feel winter in summer with Schovas will catch the attention of customers.
Natural milk: Schovas will offer first quality fresh milk, real fruits flavors, low fat, low calories and dietary fiber providing the customers with endless choice from Schovas healthy and affordable ice cream.
Accessibility to the shop: One of the company's major strengths will be, growing branches and network in the city. Schovas provides services for different age group for instance yuppie ice cream for children. The catchy brand name stand for Schovas its availability awareness will be a great strength for the company.
Lack of fund: Schovas ice cream will start it operation in central market before planning to opening up other branches after 5 years operation. Due to the financial limit the company will not be able to make expensive advertisement such as billboard. And also lack of loan accessibility to the bank as a new company can as well be a weaknesses to the company.
Workers Challenges: employment of workers from different race and background can pose challenges to the company due to ethics and religions.
Opportunities
Threats
Current drive in ice cream industry:the ice cream market might expand in the future which could be a great opportunity for the company. The weather in Malaysia is also favorable and increases the impulse purchase of ice cream.
Source of Material: The proximity of India will be a great advantage because India doesn't consume beef which will reflect to the cost of the milk to be less expensive compare to Brazil.
Competitors: Due to the increase number of ice cream parlor in the city, customers can shift to other high quality affordable ice cream products from Italy, Greece, etc. many competitors in the ice cream industry poses threat to the company such as magnum brand leading in many countries around the world as well as Haagen-Dazs and other brands. Besides the fact of the strong existence of these ice cream suppliers the local suppliers are also a threat for the company
Mentality towards a new product: people's perception towards a new product is not all the time a good response for the business; some might take time before becoming advocate to the product base on the taste satisfaction and thepopularity of the brand.
Disease: the mad cow disease is a threat for the company because if the disease goes rampant the ice cream market will drop tremendously.
Name the main marketing communication disciplines or tools There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see
1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth
Marketers know that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied i
Q. What do you mean by Promotion Mix? Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales
Question 1: (a) Define the following terms: (i) e-commerce (ii) e- business and (iii) e-marketing (b) Discuss the benefits that: i. buyers get from the use of e-c
Importance of Place Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is e
pros, cons and risk associated with core marketing strategies of nike
What is maximum acceptable price? Maximum acceptable price: This approach is mainly helpful for setting the price of industrial products that core benefits to the buyer i
Explain about piecemeal modernization in the line modernization. Piecemeal modernization is less of a drain upon the company’s cash flow. A main disadvantage of Piecemeal Moder
Q. How to select an ad agency? Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies whi
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd