Tangibles - customer satisfaction and service quality, Operation Management

Assignment Help:

Tangibles - Customer Satisfaction and Service Quality

Include the physical evidence of the service: physical facilities, appearance of personnel, tools or equipment used to provide the service, physical representations of the service, such as a plastic credit card or a bank statement and other customers in the service facility.

Operations strategy development in the service sector is of the same genre as those methods already illustrated. Firstly, measure the gaps between current achievement and market requirements. Most service strategies are customer focused and dependent on a strengths and weaknesses analysis. 

The PZB (Parasuraman, Zeithaml and Berry) approach is illustrated in the figure below (Parasuraman et al, 1985). The analysis shown was drawn up after a survey consisting of 12 focus groups and in depth interviews covering four nationally recognised US services firms covering retail banking, credit cards, securities brokerage and product repair and maintenance.


Related Discussions:- Tangibles - customer satisfaction and service quality

Explain what exactly is stress, What exactly is stress? What is the differe...

What exactly is stress? What is the difference between so-called "good" stress or so-called "bad" stress? When it comes to dealing with the stress, does it make any difference whet

Methods used in manufacturing - operation strategy, Methods Used in Manufac...

Methods Used in Manufacturing - Operation Strategy Many of the methods used in manufacturing are just as applicable; however a greater degree of customisation will be required

Explain why organizations need good measures, 1. Both Juran and Deming adv...

1. Both Juran and Deming advocated ongoing product development. In fact, Deming's introductory lecture to Japanese managers in 1950 contrasted the old way of product design-desi

Explain stanley milgram''s famous experiment, Describe Stanley Milgram's fa...

Describe Stanley Milgram's famous experiment. What are its most significant implications?

Explain what are the four major goals for it, What are the four major goals...

What are the four major goals for IT? How are the four goals achieved? How does the integration of IT improve the management of supply chains?

Argument for application of methods of scientific management, 1. What are t...

1. What are the arguments for and against the application of the methods of scientific management? Answer: The main argument against scientific management is that in de-skilling

Explain intangible assets and human capital, Companies are now more and mor...

Companies are now more and more interested in using intangible assets and human capital as a way to gain an advantage over competitors. True False

Describe how the operations function is linked with other, Q1: Explain how ...

Q1: Explain how the operations function is linked with other business functions in an extended enterprise. Discuss several specific functions and interactions. Q2: What are the

Explain why internal recruitment is the most effective way, Question 1: ...

Question 1: "Internal recruitment is the most effective way to obtain a skilled and knowledgeable workforce". Critically evaluate this statement. Question 2: Classroom

Describe the biggest organizational managerial mistake, • Determine the big...

• Determine the biggest organizational managerial mistake you have seen or read about and determine how this mistake affected the organization. • Discuss ways to ease the transi

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd