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The physical attributes of a product constitute a tangible product.
Explain the various approaches that are followed by FMCG companies in test marketing
Enumerate about the Target marketing and research Use of target marketing processes in the consumer market has been more advanced and sophisticated than in organisational ma
Determine the Cost Based Pricing Under this method, price of product is fixed by adding the amount of desired profit margin to the cost of product. If a specific soap costs the
Question 1: (a) What do you meant by "consumer behavior"? (b) Show characteristics of consumer behavior. Question 2: (a) What are "attitudes"? (b) Show characte
How are public relation Support Company? Public relations also help the company to attain its full potential. They give feedback to the company through the public. This typical
approches of test marketing in FMCG
understand the prospects for growth in global services
Choosing & Implementing Positioning Strategies
what are the pricing objectives?
list out the secondary sources of information while pursuing market research?
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