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The physical attributes of a product constitute a tangible product.
what challenge will Groupon face in the future
"consumer mind is a block box" -discuss
How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
Store layout The word store layout refers to: How store fixtures and display gondolas are positioned within the store The size of the store fixtures and display gondolas
BC4 is a manufacturer of bedroom furniture with four factories in the south of the country. As a result of declining company financial performance, the Managing Director (MD) engag
Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
A student can play 0,1, 2 hours of racquet ball on any given night. Construct a tree diagram to determine the number of ways that three night he can play for a total of five hours
How is customer response to a new product identified in marketing research? Identify customer response to a new product: This is also known as product testing. Marketing
How is network play significant role in buying decision? Network: It is a kind of buying situation in which a purchaser buys a product or services for the first time to pe
Define the Exchange process Exchange process is developed and managed by researching consumer/ stakeholder needs, identifying, selecting and targeting particular groups of stak
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