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Problem : The IT department of a local authority has been operating as an internal agency for three years when the move was to be made to outsourcing. This required a lot of w
What is Line Modernization in Product Line? Line Modernization: Even though the product line length is enough the line might require to be modernized. The matter is wheth
What is Product Research in scope of Marketing Research? Product Research: Product research is related with the conversion of customer require to tangible product offer.
difference between the personal selling and salesmanship?
What are the marketing objectives This mix is assembled keeping in mind the needs of target customers and it varies from one organisation to another depending upon its availabl
XYZ Limited, finalist for the European Quality Award (EQA), has doubled its share of the quality carpet sector in recent years and now holds over 10 per cent of the world market fo
approaches followed by FMCG in test marketing
Value Pricing : Value pricing is a modern innovative and individual method of pricing. Value pricing rests on the principle that the reason of pricing is not to recover
Advertising management: advertising management involves the major decisions in the management of the advertising. Broadly it includes the following activities: 1. Settin
Q. Message - Source of advertisement? Message-Source:- Person who converse the message of advertiser to the target audience. Also known as brand-ambassador instance sport
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