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Uses of sales promotions: 1. For facilitating introduction of new products, 2. For retrieving lost accounts, 3. For overcoming a unique competitive situ
New product development: once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is bette
what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
Discuss how the management accountant can help non-accounting managers to make better decision. Requirement: 1) Have to use proper language. 2) Research has to done via
Difference between Selling and Marketing The term selling refers to an activity in any business enterprises. It is concerned with the transfer of the title of the goods and pro
How the product line appraisal is important task?
Marketers know that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied i
Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne
a marketing plan is as good as its implementation discuss
study the environmental & economical trends prevailing in Himachal Pradesh & prepare a business plan for launching a new product
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