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Key concept behind marketing research?
Question: The design of a specific marketing research methodology depends on the objective of the research being undertaken. Bearing this in mind and using examples to illustra
Limitations of the marketing research: Fragmently: many times, marketing research tends to be fragmently in its approach as a result of which it becomes difficult to have an
Problem: A major differentiating factor for companies is the quality of Customer Service. (i) Give the reasons which justify the inclusion of Customer Service as an e
Develop vision, mission, objectives and measures of these (a) In layman's language define the terms vision and mission statement and values and how the effectiveness of these c
REFUND OF CENTRAL EXCISE : Refund of central excise is an important fiscal incentive for export promotion. As you know, exports should not bear the burden of indirect taxes. Hence
Determine the primary editing problem One of the primary editing problem concerns with faking of an interview. Such fake interviews are difficult to spot till they come to edit
RIGHTS AND DUTIES UNDER PRINCIPAL INCOTERMS: You have learnt various Incoterms. Let us now discuss in brief the provisions for the two major terms viz., FOB and CIF. , FOB
Q. Explain the cognitive involvement profile? The perceived significance of the potential negative consequence of a bad purchase. The likelihood of making a bad purchase
Q. What do you mean by Trait theory? Trait theory is a main departure from the qualitative or subjective approach to personality measurement. It postulates that persons possess
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