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Open Policy : Also known as Floating Policy, it has much in a common with the Open Cover. This policy benefits clients with substantial turnover and a large number of despatches
Explain about the specific information questions The specific information questions are questions directly associated with research objectives. They mostly involve numerous sca
Regression line drawn as Y=C+1075x,when x was 2, and y was 239, given that y intercept was 11. calculate the residual
PROMOTING PRODUCTS ABROAD : The various methods of export promotion usually adopted are advertising, direct mailing, point of purchase displays, and trade fairs and exhibitions. L
Q. Explain the concept of product positioning? Ans : As rightly said by Al Ries with Jack Trout (who introduced the concept of Positioning in the early 1970's in their series
Write a short note about non comparative scaling techniques Non-comparative scaling involves every stimulus object being scaled independently of other objects in the stimulus s
Q. What role is played by memory in consumer behavior ? Learning involves a change in the content or else organization of long term memory and/or behaviour. The initial part of
briefly outline the differencies between marketing evolution and marketing philosophies
explain the dinning phylosophers problem
Q. Illustrate about buying situations? There is a requirement to discuss the three types of buying situations before they can be applied to the buying centre and the different
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