Over the next three weeks, you will perform a SWOT Analysis specific to your topical area for your case study. This SWOT Analysis will become "Appendix A" for your case study.

Additional guidance for this SWOT Analysis is as follows:

• The over-arching theme of the analysis should be focused on developing a particular business strategy that integrates sound business policy and sustainable competitive advantages.

• The analysis should address how the various forms of business capital are integrated with business strategy, policy, and governance to effectuate the desired business strategy identified.

• The analysis should address main business functions, to include: finance, marketing, operations, and human resources.

• The analysis should be suitable for review by a senior business executive demonstrating evidence of logical analysis, reasoned judgment, attention to organizational ethics, and value creation.

• Please be sure to include your recommendations for action in your narrative.