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Integrative Research Paper & Power Point Presentation:
The student will select an organization for the Integrative Research Paper. The organization (possibly the student's employer) is to be selected from the list of companies in the EBSCO Database (Data Monitor). The paper is to be a minimum of ten double-spaced pages of content plus a title page, abstract, table of contents, and reference page. This paper is to conform STRICTLY to the APA 6th Edition format. Using Data Monitor as one of five resources, the paper will include, but is not limited to the following for the organization selected:
1. Identify vision,
2. Identify mission,
3. Identify goals,
4. Identify and describe the industry environment
5. Identify competitor(s)
6. Perform a SWOT analysis
7. Formulate strategies and make specific recommendations based upon the SWOT analysis
Product development is an interdisciplinary activity requiring contributions from almost every part of a company. Three areas that are always involved are: Design Manufact
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Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen
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