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Integrative Research Paper & Power Point Presentation:
The student will select an organization for the Integrative Research Paper. The organization (possibly the student's employer) is to be selected from the list of companies in the EBSCO Database (Data Monitor). The paper is to be a minimum of ten double-spaced pages of content plus a title page, abstract, table of contents, and reference page. This paper is to conform STRICTLY to the APA 6th Edition format. Using Data Monitor as one of five resources, the paper will include, but is not limited to the following for the organization selected:
1. Identify vision,
2. Identify mission,
3. Identify goals,
4. Identify and describe the industry environment
5. Identify competitor(s)
6. Perform a SWOT analysis
7. Formulate strategies and make specific recommendations based upon the SWOT analysis
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Question 1: As "Sarjua? brand introduces into America and sells to large supermarket chains, it is important that the company understands the stages of the consumer decis
what are the core marketplace concepts?
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Explain in details the process of marketing research. Answer Most marketing research involves attaining information from marketplace indirectly or directly and hence the
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