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Describe a company of your choice from the customer-contact matrix perspective. Discuss the operations of the organization from your perspective using the three elements of the cus
Discuss the importance of collecting information about competitors? Distinguish between ethical and unethical methods of gathering competitive intelligence.
1. Reflecting on McGroddy's comments - what are the implications for the operations manager? Answer: The point to note here is that organisations resist change. It suggests that
What are major and minor decisions? Decision with regard to financial outlay can be minor or major. A decision concerned to the purchase of a CNC machine costing several lakhs
Registration at Southern University has always been a time of emotions, commotions and lines. Students must move among 4 stations to complete the process. Last semester's registrat
Describe the four-step framework for one-to-one marketing that can be adapted to CUSTOMER RELATIONSHIP MANAGEMENT marketing?
Why should the small business owner consider the demographics of an area when choosing a location for opening a new business? Name some sources of demographic information that are
Why was the proposed change controversial?
Discuss the six steps in the Marketing Research process and relate to any company/product/service that you know or are familiar with.
Karen Villagomez, president of Wright Industries, is considering whether to build a manufacturing plant in the Ozarks. Her decision is summarized in the following table: Alternativ
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