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consumer market segmentation
management improve the organizational climat
the relationship between the 4Ps
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
Sample work
Illustrate the main roles of communication At a fundamental level, communication can assume one of four main roles: 1. It can inform and make potential customers aware of a
how i prpear my assainment
Give a success story of marketing a goods in which a supplier has been dependable.
Steps in the marketing planning plans: in a corporate set up, two levels of planning are in practise 1. Comprehence or overall company planning, and 2. Specific
buying situations
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