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Ask qu Write an appropriate proposal—internal, solicited sales, or unsolicited sales—based on the information contained in one of the following two articles. Assume that your or your prospective customer’s company or community faces a problem similar to one discussed in one of these articles. Use as much of the information in the article as you need, and add any details of your own that you think are necessary. This exercise can be done as an individual or a collaborative assignmentestion
a. Multiuse Campuses: A Plan That Works

Gaylord Community School in Gaylord, Michigan, is a bustling center of activity from the

first light of dawn to well after dusk. People of all ages come and go until late into the eve

ning for a multitude of activities that include attending classes and meetings, catching up with

friends, getting a flu shot, and seeing a play. That’s because in addition to a high school, the

campus also includes senior and day-care centers, classrooms for adult education, an audi

torium for the performing arts, a community health care site, and even a space that can be

booked for weddings and other special occasions.

In Big Lake, Minnesota, elementary, middle, and high school buildings are all situated

on one centrally located campus that makes up the entire Big Lake School District. Also in

cluded in this innovative layout are a state-of-the-art theater, a community resource center,

and a multipurpose athletic arena, all of which are used extensively by the entire community.

Both the Gaylord and Big Lake schools are models of a growing movement toward mul

tiuse community campuses that serve as “anchor[s] in the civic life of our nation,” according

to U.S. Secretary of Education Richard W. Riley. I recently had the pleasure of visiting Secre

tary Riley in his office. Also present were AARP President Joe Perkins and National Retired

Teachers Association Director Annette Norsman, both of whom are involved in many facets

of education and lifelong learning.

We discussed many things, including our concerns about the current increase in the

number of students caused by the Baby Boom echo (children of the Boomers) and how

that population is going to further stress the already crumbling infrastructure of Ameri

can schools. We also talked about the need for resources—to employ more teachers, bring

technology into the classroom, strengthen educational curriculum and opportunities for all

ages—and the pressing need to build and renovate schools. That led to a discussion about the

necessity and benefit of involving the whole community in the design and use of new school

facilities.

I always thought that it was a shame that the majority of schools are used only a third

of the day, three-fourths of the year, by only a fifth of the population. Considering that there

will be more school construction over the next decade than at any time since the 1950s, it just

makes sense to consider the intergenerational and community benefits of multiuse spaces,

benefits that include everything from establishing better learning environments to getting

more bang for the tax buck.

There are many additional bonuses for multiuse educational complexes: They create an

exciting community hub, bring life and culture to a central area, and revitalize and nourish

the neighborhood in which they are located.

It’s a win-win situation for everyone involved.

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