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Q. Subjective method for measuring advertising Effectiveness?
Subjective method for measuring advertising Effectiveness: - There are a variety of methods given by different experts for measuring ad-effectiveness. However most of the methods are subjective in nature, as they don't give any universal criterion for measuring ad-effectiveness. There are a variety of criterions like increase in sale, attention gaiting ability easy to remember, entertaining, humorous, persuasive etc. For measuring acknowledged criterion. It is probable that an advertisement is effective on one criterion but effective on the basis of other criterion.
Importance of the New or Morden concept of the marketing: The importance of the New or Morden concept of marketing may be described as under: 1. Helpful in produc
1. General Admin costs cover the general running of the organisation. It includes rates, electricity and maintenance recovered from Council - see Income. 2. The high cost of a
What is Line Filling in Product Line? Line Filling: A product line can also be length though adding more items into present product range there are a few reasons for li
Q. Principle of efficient Clint Agency Relationship? Principle of efficient Clint Agency Relationship:-following points improve the CAR effective. 1) Not to advertise for Im
The road to market leadership has not been without potholes however. In 1998, the company attempted to extend its brand by entering the herbal supplements market, rolling out a lin
State the characteristics of communications Within market exchanges, communications are characterised by planning and formality. Relational exchanges are supported by more fre
"consumer mind is a block box" -discuss
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i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?
The venture capital firm called MIT Ventures is considering a $5M first round investment in Brainiac.com. MIT Ventures proposes to structure the investment as 5M shares of converti
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