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Consumer Buying Behaviour Markets (and those which they serve) must be understood before marketing strategies may be developed. The consumer market purchase services and goods
Problem : a) A company's total marketing communications mix-also called its promotion mix-consists of the specific blend of five different parts. Name and describe these parts
Tools of Promotion Advertising A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium. P
State the classification of Product Product can be broadly classified on the basis of (1) use, (2) durability, and (3) tangibility . Let's have a brief idea about various ca
Q. Production of advertisement? Design as well as production of advertisement involves a number of activities among them are writing copies Developing illustrations developing
State the term Premium Pricing briefly? Premium Pricing: This price strategy applied to various version of to similar product. It is a better version and a fundamental or
Questions Explain how an overseas nation's level of economic infrastructure can influence an international marketer's decision as to the viability of marketing to that count
Q. Advertising effects on Production Cost? Advertising creates demand as well as expands market size this necessitates mass production. Mass production results in a variety of
Question 1: Discuss the differences and similarities between consumer buying behaviour and industrial buying behaviour. Question 2: For any organization of your choice,
1. General Admin costs cover the general running of the organisation. It includes rates, electricity and maintenance recovered from Council - see Income. 2. The high cost of a
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