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Determine the Number of decision-makers In consumer markets a single person very often makes decision. In organisational markets decisions are made by many people within buy
Henry Assael Model of buying decision behavior along with thediagram
Importance of marketing to the firm: Marketing plays an important role for the well being of a firm. This is evident from the following words of the Peter F. Ducker, "Marketing
What are the various strategies of product mix
describe the ford needs to do to make sure its sensitive to change in the cultural environment of a country
key criteria for strategy selection by providing appropriateexamples
1. How important do you feel the following attributes are for a bakery 1: Very Important 5: Not important at all Variety of Products 1 2 3 4 5
What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the
considering the concept of product life cycle, where would you put video games in their life cycle?
Enumerate about the Target marketing and research Use of target marketing processes in the consumer market has been more advanced and sophisticated than in organisational ma
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