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1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
List out the secondary sources of information while pursuing market research.
Demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers.
Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)
What is consumes behaviour? Consumes Behaviour: The most significant issue for the marketers is to classify the requirements of the consumers since customer and consumer m
Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements
Define the Advertisement contents? Advertisement contents Message : - Consist of opinion, symbols, Facts and Pictures related to the product. Purpose: - Communi
Channel - management decisions: after a company has chosen alternative, individual intermediaries' must be selected trained, motivated, and evaluated. Channel arrangements must
DAGMAR APPROACH Definition: - Define advertising objective measuring advertising results. Hierarchy- of effective model 1) Awareness: - Making the consumer conscious
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