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Nike's use of "sweatshop labor" in Southeast Asia led to a wave of protests against the company in the United States. Not only did this hurt Nike's reputation, but it also adversel
What are the several types of promotional schemes? Different types of promotional schemes are distributed within the following manner as given here: a) Consumer-promotion to
Explain about the presentation and demonstration in personal selling process. Presentation and demonstration: Sales presentation starts along with briefing the product.
Question 1: (a) What do you understand by the term "market segment"? (b) Explain why the concept of segmentation may be of value to the marketing department of a large bus
how a person make a decision before puchase a car and effect the decision making proces
explain consumer mind is a black box
the equation s=p shows the relationship between the amount george saves from each paycheck george saves and determines how much of a 128 dollar paycheck george save
Question 1: Determine the role of market segmentation in effective marketing. Identify and briefly describe the criteria that you would use to help establish whether a variable
What are the wordings of S.J. Skinner about organizational buying behaviour? In words of S.J. Skinner as, “Organisational buying behaviour consider as the actions and decis
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