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Ghost Shopper Ghost shopper is a marketing expert, posing as a regular consumer, who is hired to monitor and evaluate the presentation skills and salesmanship of the store's sa
Question: "Customer care has long been a major training requirement for organizations which seek the so-called "sustainable competitive advantage". This comes as no surprise wh
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What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
explain the various elements of marketing process
explain the various approaches that are followed by FMCG companies in test marketing
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