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1. Use any tool of the promotion mix tools to promote and sell your new product “Diet cupcakes”. Specify the tools and the reason for selecting it. 2. Screen the communication o
Explain about the numbers of features in marketing offer more customers. While the number of features into a marketing offer is more the customer feels which the marketer has o
Question 1: (a) What is brand management? What are your favourite brands and why? (b) Select two consumer brands of your choice which compete in the same market. Evaluate
its relation with plc
What is Line Modernization in Product Line? Line Modernization: Even though the product line length is enough the line might require to be modernized. The matter is wheth
What are the stages of product life cycle? Stages of Product Life Cycle: introductory stage, growth stage, maturity stage and decline. Products have restricted life. A pro
How does the mobile wallet payment value chain look like? And where in the payment value chain can we place the mobile wallet service?
What is E -Marketing? E - Marketing is the application of a broad range of information technologies for: 1. Transforming marketing strategies to create more customer v
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places
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