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Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside
Question 1: How and to what extent should management recognize social responsibility extending beyond the boundaries of the organization. Question 2: Public Relations (
Discuss briefly about product identification elements
Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if i
This assignment requires you to choose: a product and find a market to promote your product, or a market and analyse its needs and find a product to satisfy the
what is modern and traditional value delivery approach???
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
1. Tell me what topics you have chosen to write about....Choose any one of the three and tell me if you could ever see a career for yourself in that company.... Even if your answe
Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm
Saki, a local bar, consumes Mehboob, a popular non-alcoholic drink, at a steady rate of 10 cases/week. Saki usually buys Mehboob at $6/case, delivered to its door. However, the su
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