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Responsibility of marketing communications manager Tasks are undertaken in a context within which there may be many episodes or only a few. Note that more than one message is o
Determine about the Industrial Goods Goods meant for consumption or use as inputs in production of other products or provision of some services are called as 'industrial go
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Tools of Promotion Advertising A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium. P
Importance of the marketing in the development of the economy : In all developed countries of the world, marketing is considered to be the key of the economic activities for the
Point-of-Purchase Adver tising This is a technique of advertising designed to trigger impulse purchases through the use of eye-catching, attractive displays at the area
Explain the wholesalers in primary participants of distribution channels. Wholesalers: Wholesalers are explained as all establishment or places of business mainly engaged
What is the focus of marketing concept? Marketing Concept: Focus: The focus of the firm subsequent the marketing concept is on the improvement of those products or serv
Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat
Question 1: (a) Describe what you understand by the "Concept of Integrated marketing" (b) Explain five types of marketing communication that Hilton Hotels can use and prov
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