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Management of the Promotional Tools Traditionally, each of the promotional tools has been regarded as domain of particular groups within organisations: 1. Personal selling
Question 1: Consumer buying behaviour is based on the degree of buyer involvement and differences among brands. Assume that you are in the process of buying the latest cruise
What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
Question : a) Show and describe the cultural and social factors that can influence buyers' decisions. b) In a buying center purchasing process, which buying center particip
what is importent of positioning?
What is Maturity Stage in marketing strategies? Maturity Stage: a. Try to convert non users in utilize of product. b. Enter latest market segments. c. Try to along
Question 1: (a) Describe what you understand by the "Concept of Integrated marketing" (b) Explain five types of marketing communication that Hilton Hotels can use and prov
Describe the functions of channel of distributions Principally a channel of distribution performs the below functions: (a) It helps in establishing a regular contact with cu
Global Marketing The activity of a global corporation that searches to get long- run, large-scale production efficiencies by producing standardized products of good value and
#what is personal selling,direct marketing,exhibitions?
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