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Carr, C., Kolehmainen, K. and Mitchell, F. (2010) ‘Strategic investment decision-making practices: a contextual approach', Management Accounting Research, 21, 167-84.
(a) What are the main aims of the article? How does the article seek to achieve these aims? Explain and evaluate the methodology used.
(b) Review Tables 2 and 3 in the article and comment on their findings.
(c) Summarise and evaluate the key findings of the article. Critically evaluate their importance for today's business manager. Reflect on these issues both in relation to your own managerial experience as well as with regard to strategic issues regarding investment appraisal.
Select a business with which you are familiar and identify examples of customers using search, experience, and credence quality to evaluate the good or service
Due to the complexity of the tasks involved in many projects, communication of responsibility for those tasks is often helped by means of graphical planning techniques.
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