Steps involved in the decision-making process, Marketing Management

Assignment Help:

Question 1:

The situation confronting all managers in various industries, while dramatic, is not unique. The work of all managers is affected by two main environments: the external environment and the internal environment.

Clearly state with examples the differences that exist between the internal environment and external environment.

Question 2:

Many a time, managers and CEOs are faced with constant dilemmas. They need to be accustomed to making proper and effective decisions so that they can surely achieve all organisational goals and objectives. In short, all managers at different levels need to show a high level of congruency whereby they can all successfully achieve the strategic goals set by the Top-level managers.

(i) Define planning and describe with relevant examples the importance of setting up a company's mission, vision, values and goals whilst formulating its strategic planning.

(ii) List down the 8 Steps involved in the decision-making process whereby managers can evaluate the effectiveness of their own decisions?


Related Discussions:- Steps involved in the decision-making process

Differentiated pricing, Differentiated pricing  - Some of the firms char...

Differentiated pricing  - Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is

Skimming pricing, Skimming Pricing This pricing strategy dictates that ...

Skimming Pricing This pricing strategy dictates that the price of an item will be introduced into a market must be as high as possible. Thus, it is identifying the segment of t

What is geographical segmentation, What is Geographical Segmentation? ...

What is Geographical Segmentation? Geographical Segmentation: In this segmentation, the market is divided through location as like nation’s states, regions, neighbourhood

Price, A negative reaction on the part of buyer to price change by your com...

A negative reaction on the part of buyer to price change by your company

Types of intermediaries, Types of intermediaries: 1. Sole selling agen...

Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s

Marketing channels, if a consumer buys an item through a catalog over the p...

if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?

Market segmentation in mobile phone market, Mobile phone majors Nokia, Eric...

Mobile phone majors Nokia, Ericsson and Motorola -along with a couple of aggressive new entrants like Samsung and Panasonic - are gearing up to grab a piece of action in the Indian

Product mix, The portfolio of products that a given organization produces f...

The portfolio of products that a given organization produces for market consumption is the product mix.

Case, Should video game companies continue to alter their products to inclu...

Should video game companies continue to alter their products to include other functions, such as e-mail

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd