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Question 1:
The situation confronting all managers in various industries, while dramatic, is not unique. The work of all managers is affected by two main environments: the external environment and the internal environment.
Clearly state with examples the differences that exist between the internal environment and external environment.
Question 2:
Many a time, managers and CEOs are faced with constant dilemmas. They need to be accustomed to making proper and effective decisions so that they can surely achieve all organisational goals and objectives. In short, all managers at different levels need to show a high level of congruency whereby they can all successfully achieve the strategic goals set by the Top-level managers.
(i) Define planning and describe with relevant examples the importance of setting up a company's mission, vision, values and goals whilst formulating its strategic planning.
(ii) List down the 8 Steps involved in the decision-making process whereby managers can evaluate the effectiveness of their own decisions?
Tools of Promotion Advertising A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium. P
Requirements for the effective segmentation: 1. Accessibility: the segment should be accessible, or otherwise no in roads can be made. A large part of the North - East
What is Concept Testing Strategy Development? Concept Testing: To estimate ideas properly. This may be essential to test product concepts testing is a phase in that a sma
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VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST MARKETING
Marketing Process Once the strategic plan has described the company's total mission and objectives, Marketing plays a vital role in carrying out these objectives. The marketin
Role of the environment scanning in the organizations: property used environmental scanning can help to ensure organizational success. The specific organizational roles or functio
Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".
State the term- Message content In general, there is high-involvement in many business-to- business purchase decisions hence communications tend to be much more rational and
how should shoppers'''' Stop develop its demand forecast?
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