Steps involved in the decision-making process, Marketing Management

Assignment Help:

Question 1:

The situation confronting all managers in various industries, while dramatic, is not unique. The work of all managers is affected by two main environments: the external environment and the internal environment.

Clearly state with examples the differences that exist between the internal environment and external environment.

Question 2:

Many a time, managers and CEOs are faced with constant dilemmas. They need to be accustomed to making proper and effective decisions so that they can surely achieve all organisational goals and objectives. In short, all managers at different levels need to show a high level of congruency whereby they can all successfully achieve the strategic goals set by the Top-level managers.

(i) Define planning and describe with relevant examples the importance of setting up a company's mission, vision, values and goals whilst formulating its strategic planning.

(ii) List down the 8 Steps involved in the decision-making process whereby managers can evaluate the effectiveness of their own decisions?


Related Discussions:- Steps involved in the decision-making process

Promoting materialism, Advertising is frequently criticized for its excessi...

Advertising is frequently criticized for its excessive persuasiveness. It creates unnecessary want for the products which buyers don't need or can't afford. Occasionally by promoti

Consumer buying behaviour, Consumer Buying Behaviour Markets (and thos...

Consumer Buying Behaviour Markets (and those which they serve) must be understood before marketing strategies may be developed. The consumer market purchase services and goods

What is the significance of distribution channel, What is the significance ...

What is the significance of distribution channel? In order to know the marketing channel, this is important to know the reasons for emergence of distribution channels. The main

Name the main marketing communication disciplines or tools, Name the main m...

Name the main marketing communication disciplines or tools There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see

What is test marketing strategy development, What is Concept Testing Strate...

What is Concept Testing Strategy Development? Test Marketing: Throughout this stage the product is in fact tried out in selected Market Segments only based upon the result

Test marketing, what is test marketing?explain the various approaches that ...

what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing

How is routinisation facilitated in development of exchange, How is routini...

How is routinisation facilitated in development of exchange system? Routinisation facilitates the development of the exchange system. This leads to standardization of goods and

Briefly explain trend, briefly expain trend describe the impact of the tren...

briefly expain trend describe the impact of the trend on the idustry

Co-branding, what is meant by line extension of a product?

what is meant by line extension of a product?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd