Steps involved in the decision-making process, Marketing Management

Assignment Help:

Question 1:

The situation confronting all managers in various industries, while dramatic, is not unique. The work of all managers is affected by two main environments: the external environment and the internal environment.

Clearly state with examples the differences that exist between the internal environment and external environment.

Question 2:

Many a time, managers and CEOs are faced with constant dilemmas. They need to be accustomed to making proper and effective decisions so that they can surely achieve all organisational goals and objectives. In short, all managers at different levels need to show a high level of congruency whereby they can all successfully achieve the strategic goals set by the Top-level managers.

(i) Define planning and describe with relevant examples the importance of setting up a company's mission, vision, values and goals whilst formulating its strategic planning.

(ii) List down the 8 Steps involved in the decision-making process whereby managers can evaluate the effectiveness of their own decisions?


Related Discussions:- Steps involved in the decision-making process

What types of tools use in sales promotion scheme, What types of tools use ...

What types of tools use in sales promotion scheme? Sales Promotion Schemes: 1. Price-off: A straight discount off the list price upon every case purchased throughout a

Brand equity, Brand E q ui t y: David Aakar described brand equity...

Brand E q ui t y: David Aakar described brand equity as the exclusive set of brand assets and liabilities that is connected to a brand. According to Aakar, brand equity is

Marketing, #quAssume that a multi-specialty medical group has decided to se...

#quAssume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, whi

Quality standard iso 9000 certification to 2tw, The company 2TW manufacture...

The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have

International Business and Emerging Markets, Evaluate the case made in the ...

Evaluate the case made in the article for ‘the third leg in the strategy “tripod”’, with particular reference to the effectiveness of the four cases offered in supporting the centr

Explain the stages in the adoption process, Probelm 1: (a) Outline the ...

Probelm 1: (a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius. (b) List and show the important elements of a co

Caselets, considering the cncept of product life cycle, where would ypu put...

considering the cncept of product life cycle, where would ypu put video games in their life cycle?

Features of marketing information system, Features of Marketing Information...

Features of Marketing Information System: 1.  Data are regularly collected. They are contionously updated as environmental conditions change. 2. The data are converted into

Market analyse to promote the product, This assignment requires you to choo...

This assignment requires you to choose: a product and find a market to promote your product, or a market and analyse its needs and find a product to satisfy the

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd