Steps in mis design, Marketing Management

Assignment Help:

Steps in MIS design:

1.       Define the system: the system for which design is to be made has to be defined; in the terms of elements, the relationship and its boundries. The system may be the complete organization consisting of all function or only one or several functions.

2.       Source and frequency identification: once the information needs have been assessed, the source of this information and the frequency of reporting have to be identified. The source could be both external and internal whereas the frequency could be based on the occurance of the event or by expection.

3.       Formats of MIS: there are two formats which are very important, research assessment sheet, marketing activity evaluation sheet.

4.       The research assessment sheet contains information like marketing decisions, parameters, frequency, source, and the format code. The marketing activity evaluation sheet will contain the items, relationship, standard, actual, varience and reason. The first format is useual from the information POINT OF view while the second format could be used for control.

5.       Implementation: the steps needs for implementing the newly designed marketing information system could be:

  1. Prepare marketing research plan
  2. Train in the research schedule
  3. Prepare operating schedule
  4. Evaluate and modify the research system 

Related Discussions:- Steps in mis design

Assel model, Explain Henry Assael Model of buying decision behaviour along ...

Explain Henry Assael Model of buying decision behaviour along with the diagram

Concentration approach for selecting target markets, What is Concentration ...

What is Concentration Approach for selecting target markets? Concentration Approach: As an organization directs its marketing efforts in the direction of a single market

What is comprised in green or environmental marketing, What is comprised in...

What is comprised in green or environmental marketing? Green or environmental marketing comprised all activities designed to generate and assist any exchanges intended to sat

What is of price bundling, What is of Price Bundling? Price Bundling:...

What is of Price Bundling? Price Bundling: If the products are associated but are non-substitutes that are complementary or independent one strategic alternative for the

What is the meaning of product concept, What is the meaning of product conc...

What is the meaning of product concept? Meaning: Production concept is the philosophy which consumers will favor products which are available and highly affordable and whi

Above the line and below the line communication, Above the line and below t...

Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication

Agriculture marketing, Discuss the importance of strategy and good leadersh...

Discuss the importance of strategy and good leadership in marketing

Define augmented product, Augmented Product An augmented product is on...

Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.

Case let, How are Indian customers visiting Shoppers’ stop any different fr...

How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?

Feedback from customers for better customer satisfaction, Question 1: (...

Question 1: (a) CRM means different things to different people. For one it is direct mailing for others it is an IT system. Draw a diagram and discuss the basic model for CR

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd